Poquita Ropa

Composition

With Poquita Ropa, Arjona wanted to drastically change his musical style. He tried to use as few instruments as possible, resulting in a production that sounds like a cappella performances. Arjona said about the album, "music and women look better with little clothes", and that "they [the songs] are like women; they get things up and are so concerned about this that they forget that the less clothes, more beauty. The songs are often overwhelmed by ourselves, because we saturate them with arrangements looking to exalt their qualities and we end up hiding them."

Arjona produced the album with the assistance of Dan Warner, who has worked with Shakira, Celine Dion and Christina Aguilera. Jason Birchmeier from Allmusic commented that Poquita Ropa "finds Arjona at his most naked, backed by spare arrangements of acoustic guitar, piano, and Hammond B-3 along with occasional touches of strings, woodwinds, and chorus vocals." Poquita Ropa was the first album that Arjona recorded without producer Tommy Torres, whose last production was 5to Piso (2008). The album is similar in style to Arjona's work on Galería Caribe (2000).

"Puente", the lead single, is eight minutes and thirty seconds long and is divided into three parts. The first part is an a cappella song with a piano accompaniment. The second part is a ballad with Caribbean and Latin sounds, with some salsa and Cuban influences. The third is a mixture of salsa and merengue, with Cuban influences. Mónica Maristain from newspaper La Nación compared it with "Habana", a 1999 song by Fito Páez.

Lyrical content

When asked about "Puente"'s main theme, Arjona commented, "Although many believe is a threshed topic, it isn't for a Cuban, be it on the island or Florida. The status of this dispute hasn't changed since 1959 and I've never seen something as disgusting as a rivalry between people occasioned from politics. Chávez can fight with Uribe, Fidel with Obama, but what has this to do with two third-generation cousins that inherit an enmity for a politic matter[?]". In the song, Arjona sings: "Habana / siempre en las mitades, tan mitad española, tan mitad africana / saben bien las olas que en cada ventana siempre hay un testigo / Habana." He also said that "Puente" was the only song that was "not allowed to undress".

"Vida", the second single, is considered by Arjona to be an autobiographical song. He said that it "contains a good dose of the life of my old man", as a reference to his father, Don Ricardo Arjona, who died in 2010. In an interview, music video director Joaquín Cambre said that, " 'Vida' is a sweet song, exciting and bitter nonetheless. I tried to represent that mix of feelings crafting an ambience of hope inside of a story that inevitably has a tragic end. Ricardo Arjona plays the song while listening to the story playing on an old disc." Arjona said that "Marta" is "one of those songs with brushworks related to something that happened, put on the magnifying glass of the author." When asked if "Escribir Una Canción" could be considered a guide for songwriters, he stated that "there are no guides to write songs. If any, songwriters would stop writing songs and start writing guides."

Arjona also said that "Mi País" was "the story of anybody who left their land and searched for life in another place, with all that huge dose of nostalgia and memory those moments carries.", and that he wrote the song when he left Guatemala. "Que Voy A Hacer Conmigo" was originally included as a rock song on his 1991 album Del Otro Lado del Sol, but the lyrics were slightly changed on the new version. Arjona stated that it was a difficult process to leave the songs "almost as they were born", and that he had to convince the people who worked on the album that "it was the way the songs were to be", without adding any sounds.

Release and promotion

Poquita Ropa was released first in Spain on 6 August 2010, and was made available in the United States, Latin America, and the rest of Europe on 15 August 2010. The compact disc version of the album was released in the United States, the United Kingdom, and Latin America on 24 August 2010. A deluxe edition was released on iTunes, and contained the track "Estas Ganas de Llorar".

Singles

"Puente", the lead single from the album, was released on 9 August 2010. The song is a political-charged anthem to Havana, the relationship between Cuba and the United States, the international economic blockade against Cuba, and Cuban emigration to Florida. The song reached number 36 on the Billboard Latin Pop Songs chart. "Puente" is one of Arjona's least successful lead singles. The music video was filmed in Mexico and Argentina. The second single, "Vida", was released on 7 December 2010. Its music video was filmed in Mexico and was directed by Argentinian filmmaker Joaquín Cambre. The third and last single from the album was "Marta", released on 29 March 2011. It became the second consecutive single from Poquita Ropa to fail to chart in the United States. The accompanying music video featured Mexican telenovela actress Edith González.

Film

On 12 February 2011, HBO premiered the film Poquita Ropa – Una Historia Apasionada, a compilation of the music videos for all of the songs on the album, interlaced into one story and with a duration of 67 minutes. It was directed by Joaquín Cambre, and co-starred Arjona, González, Edgar Vivar, Daniel Arenas, Mimi Morales, and Kenny. Poquita Ropa – Una Historia Apasionada was produced in Argentina and Mexico. Jesús Grovas, HBO's corporate communication manager for Mexico and Central America said that it was "a pleasure to have on screen the music of a songwriter like Ricardo Arjona, which is warranty of quality". The film was later broadcast by A&E.

Commercial performance

In the United States, Poquita Ropa sold over nine thousand copies in its first week, debuting at number one the Billboard Top Latin Albums chart, on the week ending 11 September 2010, becoming Arjona's third studio album to reach number one on that chart, following Galería Caribe (2000) and 5to Piso (2008). The following week, it fell to number two as Enrique Iglesias' Euphoria regained the top position. Poquita Ropa also debuted at number one on the Latin Pop Albums chart on the week ending 11 September 2010. It became Arjona's fourth album to reach number one, after Galería Caribe, 5to Piso and Quién Dijo Ayer (2007). Poquita Ropa also debuted at number 43 on the Billboard 200, becoming his highest entry on that chart. The album was also commercially successful outside the United States. In Mexico, Poquita Ropa debuted at number 29, and jumped to number one in its second week. It remained at number one for two consecutive weeks, before dropping to number five. The album was the 31st best-selling album of 2010 in Mexico. Poquita Ropa also peaked at number one in Argentina, and at number two in Chile. On the 2010 year-end chart, Poquita Ropa was the 43rd best-selling album on the Latin Albums chart, and the 12th best-selling album on the Latin Pop Albums chart.

Poquita Ropa was certified Platinum by the Argentine Chamber of Phonograms and Videograms Producers (CAPIF), denoting 40,000 copies sold. It was also certified Platinum by the Mexican Association of Producers of Phonograms and Videograms (AMPROFON), denoting 60,000 copies sold. In the United States, Poquita Ropa was certified Gold (Latin) by the Recording Industry Association of America (RIAA), denoting 50,000 copies shipped. It was certified Gold in Chile, denoting sales of 5,000 copies, and in Colombia, denoting sales of 10,000 copies.

Critical response

Jason Birchmeier of Allmusic gave the album a positive review, and wrote that it was a "stripped-down acoustic effort", and considered it "impressive". An editor from El Carabobeño said that Poquita Ropa was "an album of ghetto and concept, with flawless production and carried out with the right amount of instruments."

Track listing

Following, the track list of Poquita Ropa as is shown in Allmusic.

All songs written and composed by Ricardo Arjona.

Notes

Personnel

The credits are taken from the iTunes exclusive digital booklet.