Type of site Crowd funding Website www.planeta.ru Registration Required | Available in Russian Commercial Yes | |
Alexa rank 2,172 (Russia, 07/2014) | ||
Planeta.ru is a Russian crowdfunding site, currently the biggest in the country. It is led by the musician Max Lakmus. From its founding in June 2012 until March 2016, over 7003630000000000000♠6300 projects totaling 7008390000000000000♠390000000 rubles were funded.
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Description
The site is similar to English-language sites such as Kickstarter and IndieGoGo. It allows creators to ask for a specific amount of funding for future projects from patrons, in return for which those patrons choose rewards. There are two fundraising options: either no money changes hands if the required amount isn't raised by the deadline, or the money is transferred even if the full amount isn't met. Planeta.ru takes a 5% commission from every project in which funds end up being collected.
The projects are divided into the following categories: Animation, Art, Charity, Cinema, Dance, Design, Fashion, Food, Games, Literature, Music, Photography, Science, Society, Sport, Technology, Theatre, Video, and Other.
The rock band Bi-2 became the first to fund a project through the website, even before its public launch. Their album Spirit raised 1 260 000 rubles and was released in physical and digital formats.
Monetary transactions are made through a user's digital wallet. Payments into it can be made through several methods, including debit cards (VISA, Mastercard), mobile phone wallets (Beeline, MegaFon, MTS) and online payment systems (Yandex.Money, QIWI, WebMoney).