PivotLink

Backing

Originally a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. PivotLink raised $13 million in its latest funding round in January, 2012. In May 2014, the company was acquired by Francisco Partners backed SaaS marketing platform, SmartFocus.

History

PivotLink was founded by Samuel Koshy and Ching Wan in 1998 on the idea that it should be easy for business users to securely analyze data however they want and share their insights with colleagues and partners wherever they are.

Executives

The PivotLink management team is made up of personnel from the SaaS Marketing Analytics, Business Intelligence and Data Warehousing industries.

Bruce Armstrong – President & Chief Executive Officer
Samuel Koshy - Founder, Chief Operating Officer
Ching Wan – Founder, Chief Data Scientist
Tom Muise – Chief Financial Officer
Joe Dalton – Chief Product Officer
Jeff Schmidt – Chief Revenue Officer

Products

The PivotLink Business Intelligence Platform is designed for business users to quickly explore data to make decisions with limited IT involvement. The PivotLink solution uses a highly simplified data structure and in-memory analytics engine to power dynamic reports and collaborative dashboards in a highly secure manner.

PivotLink also offers a line of ReadiMetrix quick-start solutions that offer a mix of pre-built reports, key performance indicators (KPIs) and collaborative dashboards for a variety of functions and industries, including Sales, Retail, Marketing, Online Marketing, and Human Resources. The ReadiMetrix products were built on industry best practices and feedback from some of PivotLink’s 15,000 users.

Customers

PivotLink serves retail and retail-related customers such as: Car Toys; Freshpair; Kelly-Moore; Party City; Rossignol; Shaklee; and Timbuk2.

News

PivotLink Expands Its ReadiMetrix Portfolio, Financial Tech Spotlight

Cloud Marketing Platform Acquires & Hires