Created by Pitbull Original language(s) English Executive producer(s) Pitbull First episode date 31 December 2014 Program creator Pitbull Cast Snoop Dogg, Queen Latifah | Country of origin United States No. of episodes 3 Producer(s) John Hamlin Number of episodes 3 Language English Presented by Snoop Dogg, Queen Latifah | |
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Similar New Year's Revolution (2006), New Year's Eve, Happy New Year - Charlie B, Rudolph's Shiny New Year, 2000 Today Profiles | ||
Pitbull s new year s revolution fireball
Pitbull's New Year's Revolution is a New Year's Eve television special broadcast by Fox. It was created and produced by hip-hop artist Pitbull, and broadcast from New Year's festivities held in Miami, Florida, and features live performances by popular musicians, as well as Pitbull himself. The program serves as a successor to Fox's previous New Year's Eve Live; Fox currently has deals with Pitbull and Endemol Shine North America for the special to run through at least 2017.
Contents
Production
Since December 2004, Fox had aired New Year's Eve specials under the blanket title New Year's Eve Live, with rotating hosts and formats, and coverage of the Times Square ball drop; the 2012 edition featured a country music theme co-branded with Fox's American Country Awards (American Country New Year's Eve Live), and the 2013-14 edition was hosted by Mario Lopez.
In May 2014, it was announced that Pitbull would host a live New Year's Eve concert special from Miami for Fox, Pitbull's New Year's Revolution, on December 31, 2014. The special would be co-produced by Endemol North America and Pitbull's production company Honey I'm Home; the studio had signed an exclusive development deal with Pitbull in January 2014. New Year's Revolution marked the first production of a new Endemol division, Endemol Live; Endemol North America co-CEO Charlie Corwin explained that the new division "reflects a larger plan to continue to evolve Endemol North America into a studio for next-generation success and profitability". Fellow CEO Cris Abrego felt that New Year's Revolution would be "unlike anything else you have ever seen on television" and would mark "the start of a new tradition".
In October 2014, it was revealed that Pitbull had been negotiating for the use of Bayfront Park as part of the special's associated festivities. Mayor of Miami Tomás Pedro Regalado supported the proposed events due to the amount of publicity it would bring the city, arguing that it would be "extraordinary" to "have three hours on live television, on [Fox], competing with Times Square. The only difference is they have a ball and we have an orange." Portions of the special were taped at the Thompson Hotel on Miami Beach, including performances by The Band Perry, Becky G, Enrique Iglesias, Fall Out Boy, and Fifth Harmony. The inaugural broadcast culminated with a free, live concert by Pitbull at Bayfront Park leading into the new year. The event complimented Miami's existing festivities, which include the raising of the "Big Orange" at midnight on the InterContinental Miami hotel.
In October 2015, Fox confirmed that Pitbull's New Year's Revolution would return for 2016. The public festivities for the 2016 edition were expanded to include a two-day food festival, the Norwegian Worldwide Food & Wine Party, whose ticketed attendees were given priority seating for the concert at the Klipsch Amphitheatre at Bayfront Park. Terry Crews and Wendy Williams co-hosted the special, which featured appearances by Austin Mahone, Camila Cabello, Earth, Wind & Fire, Jussie Smollett, Sean Combs, Shawn Mendes, Prince Royce, R. City, Pia Mia, and Timbaland with Yazz of Fox series Empire. John Hamlin, the former senior vice president of music events and talent at CMT, was also brought on to serve as a producer for the special under his Switched On Entertainment banner. Hamlin promised that unlike the 2015 edition, the 2016 edition would be entirely live with no pre-recorded content.
The 2017 edition was co-hosted by Queen Latifah and Snoop Dogg, and featured Biz Markie, Coolio, Naughty by Nature, Rob Base, Salt-N-Pepa, Tone Loc, and Young MC. Unlike previous editions, the 2017 edition did not include a primetime segment (Fox scheduled drama encores in the timeslot instead).
Broadcast
In 2015 and 2016, similarly to other New Year's specials across the major networks, the special was divided into two segments, with the first two-hour segment airing during Fox's primetime programming from 8:00 p.m. to 10:00 p.m. ET/PT, followed by a 90-minute segment beginning at 11:00 p.m. ET/PT following late local programming and/or newscasts. The 2017 edition only contained the late-night portion.
Viewership for the inaugural edition of Pitbull's New Year's Revolution was on par with Fox's previous New Year's specials; Nielsen ratings for the late-night segment recorded a 2.6 household rating, and a 2.2 rating in the 18–49 demographic (improving over the 2.1 of New Year's Eve Live 2014), putting it behind NBC's New Year's Eve with Carson Daly (4.9, 3.1 among 18–49s) and ABC's Dick Clark's New Year's Rockin' Eve with Ryan Seacrest (10.7, 7.3 among 18–49s).
The 2016 edition of Pitbull's New Year's Revolution brought notable gains; the primetime portion recorded 2.6 million viewers and a 29% increase among 18-49s, while the late-night portion recorded a 3.1 household rating and a 2.7 rating among 18-49s. Ratings were down in 2017, with a 2.6 household rating and a 2.4 rating among 18-49s.