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Pirouline

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Pirouline is a brand of rolled sweet wafer biscuit, sold by the DeBeukelaer Corporation in the United States, made in Indonesia.

Contents

History

The DeBeukelaer family started making biscuits in Belgium in 1860. Peter DeBeukelaer, a descendant of the original founders in Belgium, founded the DeBeukelaer Corporation in 1984, when he established a cookie factory in Madison, Mississippi.

BAKING ROOTS

  • 1860 - Founded 1st Biscuit and Wafer company in Belgium
  • 1885 - Recognized at World Fair in Antwerp
  • 1888 - Started the DeBeukelaer Baking School
  • 1978 – The Pirouline Swirl becomes a licensed trademark of DBC Corporation
  • 1984 – Peter moves family to America to share his Heritage and begins producing Pirouline®
  • 1989 – Crème de Pirouline innovation introduced
  • 2007 – DBC opens state of the art production facility
  • 2008 – 100 calorie Crème de Pirouline Launched
  • 2009 – Launched 3.25 oz tin of Crème de Pirouline
  • 2010 – 4th generation baker joins the company.

    • Production

    Pirouline made its debut in 1984. A hollow rolled European style wafer with a trademark helical swirl, it was lined with chocolate.

    In 1987, the biscuit was filled with a chocolate hazelnut creme filling. Over the years, there have been many flavors of creme - French vanilla, strawberry, pumpkin spice, dulce de leche, and lemon.

    The most popular Pirouline is a rolled toasted wafer lined with dark chocolate. The other variety, called "Creme de Pirouline," has the rolled wafer lined with a cream filling rather than chocolate (which comes in chocolate hazelnut, French vanilla, and double chocolate varieties).

    Originally sold in a 14 oz tin, the chocolate lined biscuits are always sold in boxes, while the cream-filled are sold in cans.

    References

    Pirouline Wikipedia
    (Text) CC BY-SA