Name Pierre Lorillard Role Business person | Died 1776 Spouse Catherine Moor | |
 | ||
Children Pierre Lorillard II, Jacob Lorillard, Blasius Lorillard, J. George Lorillard, Johann Jacob Lorillard Parents Anne Catherine Rossel, Jean Lorillard Grandchildren Pierre Lorillard III, Dorothea Anne Lorillard Great grandchildren Pierre Lorillard IV, George L. Lorillard | ||
Pierre Abraham Lorillard (1742 – 1776) was a tobacconist of New York City. He founded the business which developed into the Lorillard Tobacco Company, which claims to be the oldest tobacco firm in the United States and in the world. His name is also sometimes given as Peter Abraham Lorillard, Peter Lorillard and Pierre Lorillard I.
Contents
Early life
Pierre Abraham Lorillard was born in 1742, the son of Jean Lorillard (b. 1707) and Anne Catherine Rossel. He had five brothers, Jean George, George David, Charles Christophe, Jean Abraham, and Leopold Frederick, and a sister, Anne Marguerite.
The naturalization recorded in New York on April 21, 1762, of 'Peter Louillard', a stocking weaver and French Protestant, is probably that of Lorillard. This followed the naturalization on October 27, 1760, of John George Lorillard, described as a French Protestant yeoman of New York City.
Career
Lorillard set out in business in about 1760 with a snuff-grinding factory in a rented house on Chatham Street, now Park Row, in Lower Manhattan. He was the first man to make snuff in North America. According to Maxwell Fox's The Lorillard Story (1947), Lorillard adopted the trademark of a native American smoking a pipe, standing beside a hogshead of tobacco, which "later became the best known trademark in the world".
Lorillard's sons George and Peter (or Pierre) took over his business in 1792, while his son Jacob became a banker and philanthropist in New York City. According to Rex Burns, "Jacob Lorillard was justified in his wealth, first because he rose from being an obscure tobacconist's apprentice by his own integrity, industry, perseverance, and love of books, and secondly, because when he was a millionaire, his moral pursuit of wealth led him to exhibit benevolence and generosity."
Personal life
Lorillard married Catherine Moore, sister of Blazius Moore, and they lived at Hackensack, New Jersey. Lorillard and Moore obtained a marriage license on August 19, 1763, when another marriage license was granted to John Lorillard and Hannah Moore, suggesting that Hannah and Catherine may have been sisters. The register of the French church of New York City gives the date of Lorillard's marriage, as well as that of Jean (John) and Anne Moore: "August 23, 1763 married by license Pierre l'Oreillard and Catherine Moore in presence of the families l'Aureillard and Moore. The same day married by license in the house of M. Parptre in the Bowery rented by Sieur Moore Jean l'Aurellard and Anne Moore in the presence of the families l'Aurellard and Moore. Lorillard and Moore had at least five children:
Lorillard died in 1776, during the American Revolutionary War, killed by Hessian mercenaries of the British during the British occupation of New York City, but after his death his business was carried on by his descendants and grew into the Lorillard Tobacco Company. In 1960, the company issued a 'Bicentennial Report' in which it was able to boast proudly that "P. Lorillard Company is older than the United States, taking its origin in the Colonial days of 1760 when British kings ruled the land... Lorillard is the oldest tobacco company in the world". After Lorillard's death, his widow married as her second husband a man named John Holsman or Daniel Holtzman.