Pico Far East Holdings Limited is an event marketing and brand activation company based in Hong Kong. Pico has been listed on the Hong Kong Stock Exchange (SEHK: 0752) since 1992, and their associate Pico (Thailand) Public Company Limited has been listed on Thailand’s MAI (SET: PICO) since 2004.
Pico was founded in 1969 and in the ensuing years has grown into a global group of companies with over 2,000 staff in 40 offices located in major cities around the world. Pico is currently expanding further into China and is building large operations and production facilities in Beijing and Shanghai called Pico Creative Centres.
The bulk of Pico's work has involved designing and building exhibition stands and managing and providing services at mega-events like World Expos or Olympic Games. Since 2010, the company has expanded its scope to include brand strategy consultation and planning, using a methodology called Total Brand Activation. Pico has received a number of accolades for its performance, including being named one of Asia's top three event companies by CEI Asia.
Subsidiaries and affiliates
TBA Creative NetworkMP International (MPI)Global Spectrum AsiaA.E. SmithWorld ImageEpicentroChenzhou International Convention and Exhibition CentreSri Lanka Exhibition and Convention CentreXian Greenland Pico International Convention and Exhibition CenterFairtrans InternationalPico PlusPIXELSAstronautMarketing Magazine’s Marketing Excellence Awards 2016Excellence in Event Marketing (Sliver award)Marketing Magazine's Marketing Events Awards 2016 in SingaporeEvent Agency of the Year 2016Best Event - Community Service (Gold award)Best Event - Government Sector (Gold award)Best Event - Immersive Experience (Gold award)Best Event - Use of Venue (Gold award)Special Events Magazine’s 2016 Annual List of 50 Top Event CompaniesRanked 1st in terms of annual revenue forecastMarketing Magazine’s Agency of the Year Awards 2016B2B Agency of the Year (Bronze award) Marketing Magazine’s Agency of the Year Awards 2015B2B Agency of the Year (Gold award)Marketing Magazine’s Agency of the Year Awards 2015 in SingaporeEvent Marketing Agency of the Year (Gold award)Local Hero awardMarketing Magazine's Marketing Excellence Awards 2015Excellence in Government Sector Marketing (Bronze award)Marketing Magazine's Marketing Events Awards 2015 in SingaporeBest Event Ambience- Consumer (Gold award)Best Event for Community Service (Gold award)Best Event Production (Gold award)Best Exhibition Event (Gold award)Best Arts Event (Bronze award)Best Government Sector Event (Bronze award)Special Events Magazine’s 2015 Annual List of 50 Top Event CompaniesRanked 1st in terms of annual revenue forecastCEI Asia magazine’s 2015 CEI Industry Excellence in Business Events surveyAsia-Pacific’s Best Event AgencyCEI Asia Magazine's 2016 CEI Readers’ Choice AwardsRanked 2nd in the Asia Pacific’s Best Business Event Agency categoryMarketing Magazine's Marketing Events Awards 2014 in SingaporeBest Event for Community Service (Bronze award)Best Exhibition Event (Bronze award)Smoke-free Leading Company Awards 2016“10 Years Plus Caring Company”Talent Acceleration ProgrammeEmerging Leaders ProgrammeWWF Earth HourFunds for Kumamoto Earthquake relief