Industry Alcoholic beverage Headquarters Bangkok, Thailand Products Beer | Founded 2002 Key people Somsak Ornsri (CEO) Production output Thailand, Cambodia | |
Phuket Lager Beer is an Asian beer brand founded in 2002 in Thailand. The beer is brewed with premium German hops and Thai jasmine rice, which is added during the brewing process to enhance the beer's smoothness and aroma.
Contents
Name origin
The brand's name derives from the island of Phuket, on the Indian Ocean side of southern Thailand. The largest island in Thailand, Phuket was once known for tin mining. Today it is a popular beach resort visited by about three million international tourists every year.
History
Phuket Beer was launched in 2002 as a premium beer, associating itself with the lifestyle of Phuket, a leading beach resort. Phuket Beer is brewed at the San Miguel Brewery, Thailand, and Phnom Penh Brewery, Cambodia, under the supervision of Tropical Beverage Corporation Company Limited (TROPBEVCO).
Products
Phuket Beer has no additives or preservatives and is produced in small batches every two to three months to ensure freshness. It is 5 percent alcohol-by-volume (AVB) and has 21 international bitterness units (IBU). Phuket Beer is available in 640 ml, 330 ml bottle and 330 ml can.
Logo
Phuket Beer's logo features a vibrantly-colored hornbill bird, the company's mascot, with a neck foil design of Laem Promthep (Promthep Cape), a well-known landmark on Phuket island. A protected species of Thailand, the hornbill is indigenous to the southern region of the country and is said to symbolize purity, fertility and loyalty. The bird was selected to represent the company's commitment to brewing pure, quality beer.
Distribution
A premium beer, Phuket Lager claims to be available at select upscale hotels, restaurants and bars in Thailand, but many report never having seen it for sale. It is distributed in the United States, Australia, Canada, Japan, Singapore, Denmark, Macau, Hong Kong, and the United Kingdom. Since 2016 throughout Europe, distributed by Import & Export LR (FRANCE)
Awards
Phuket Lager received the first gold medal ever for a beer from Thailand at the 2006 Monde Selection Awards. Following this, it was awarded gold medals in 2007-2010 from the organization, earning the high quality award for its five consecutive medals.