Harman Patil (Editor)

Phoenix Beverages

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Type
  
Public

Industry
  
Beverage

Headquarters
  
Vacoas-Phoenix, Mauritius

Area served
  
Mauritius

Traded as
  
SEM: MBL

Founded
  
9 September 1960

Number of employees
  
1,168 (2015)

Total assets
  
3.202 trillion INR

Phoenix Beverages phoenixbevmuimglogopng

Formerly called
  
Mauritius Breweries Ltd (MBL)

Predecessor
  
Phoenix Camp Minerals Limited (PCM),Mauritius Breweries Ltd (MBL)

Key people
  
Bernard Theys(CEO)Jean-Claude Béga(Chairman)

Subsidiaries
  
Rodnix Limited, Phoenix Camp Minerals Limited

Beer review 232 phoenix beverages group phoenix beer mauritius


Phoenix Beverages is the largest brewery in Mauritius. Their Phoenix Beer (lager) is widely distributed on the island. The company also has connections with the Guinness Brewery and is listed on the Stock Exchange of Mauritius.

Contents

Corporate history

  • 1931 - The company is incorporated as Phoenix Camp Minerals Limited (PCM)
  • 1953 - Signature of their bottling agreement with Coca-Cola
  • 1960 - Creation of Mauritius Breweries Ltd (MBL)
  • 1963 - Inauguration of brewery
  • 1991 - Creation of the (Mauritius) Glass Gallery Ltd to recycle glass waste
  • 1993 - MBL is listed on the Stock Exchange of Mauritius
  • 2003 - Change of name of MBL to Phoenix Beverages Ltd (PBL)
  • 2008 - Fusion of PBL and PCM
  • 2014 - PBL acquires the Eski soft-drink company and also begins wine bottling operations
  • 2015 - Signature of bottling agreement with Schweppes International for Orangina

    • Product history

  • 1963 - Launch of Phoenix beer
  • 1964 - Launch of Stella Pils beer
  • 1965 - Launch of Sprite soft-drink
  • 1975 - Launch of Guinness stout
  • 1976 - Launch of Crystal table water
  • 1986 - Launch of Diet Coke
  • 1988 - Launch of Malta Guiness
  • 1989 - Launch of Blue Marlin beer
  • 1990 - Launch of Appletiser
  • 2005 - Launch of Phoenix Special Brew beer
  • 2008 - Launch of Phoenix Fresh beer
  • 2014 - Acquisition of Eski soft-drink brand
  • 2015 - Launch of GR8 wine

    • Phoenix Beer

    Phoenix Beer began production in 1963. It has an alcohol rating of 5%, and is described as a "golden lager" by the manufacturers. Their malted spring barley comes from Australia and Europe. The beer is sold in 650 ml (23 imp fl oz; 22 US fl oz) and 330 ml (12 imp fl oz; 11 US fl oz) bottles and 330 ml (12 imp fl oz; 11 US fl oz) cans. It is also available in draught at local resorts and restaurants.

    Phoenix also produces two strong lager style beers. One called Blue Marlin; the other Phoenix Special Brew. They brew Guinness Foreign Extra Stout under licence.

    References

    Phoenix Beverages Wikipedia
    (Text) CC BY-SA


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