Name Petr Baron | ||
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Profession banker, financier, businessman | ||
Petr Baron (Russian: Петр Барон, born on 28 November 1980, in Moscow) is a financier, banker, businessman.
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Education
1994–1999 – Taunton School, UK. Academic qualification of GCSE, A-levels. Captain of rugby school team, School colours.
1999–2002 – City University (Cass Business School), UK. Degree of Bachelor of science in investment and financial risk management. Diploma with distinction.
Career
In 2001 – real estate consultant in “Cushman & Wakefield Stiles & Riabokobylko”.
2002–2003 – advisor to the chairman of the supervisory board of Banking Group OVK, Moscow (largest retail branch network after Sberbank). Participated in the sale of OVK to Rosbank. Member of the supervisory board of Inkakhran (Moscow, Russia).
2002–2004 – member of the supervisory board of International Private Bank, Macedonia.
2003–2005 – investment consultant (Eastern Europe) of Countryside Group Investments Ltd. (Essex, Great Britain).
2005–2006 – investment director of John Galt Investments (TVR Motors), Great Britain.
2003–2008 – member of the supervisory board and in 2006–2007 first vice-president of VABank (Kiev, Ukraine). Later bank launched rebranding and changed its brand name to VAB Bank.
2007–2008 – CEO and chairman of VAB Group (Kiev, Ukraine) – large financial group providing wide range of commercial services, comprising nine companies: VAB Bank, VAB Insurance, VAB Life, VAB Leasing, VAB Pension, VAB Express, VAB Re, VAB Asset Management, VAB Capital.
In June 2008, as a result of restructuring of VAB Group, Petr was appointed CEO and chairman of the management board of VAB Bank – cross functional commercial bank with foreign investments.
In 2010, under his management VAB Bank launched new business strategy with the view to refocus bank to retail business. Main priorities are given to efficient interaction with clients, high quality of servicing, technologies launch. High end IT solutions Oracle Siebel CRM, SAS Analytics, FICO have been successfully implemented.
Throughout financial crisis of 2008–2010 VAB Bank did fulfill all financial commitments to the bank’s clients and creditors, and increased customer base twice – up to 500k clients. In 2009, despite collapsing of borrowings market, VAB Bank was one of the few which provided lending. Bank kept financing corporate clients, introduced scoring schemes and one of the first after the crisis activated consumer lending.
In 2010 funds of corporate clients have increased by more than 26%, retail clients – by more than 60%. Same year, bank started cooperation with IFC, establishing ALM procedures in compliance with the best international practices.
In 2009–2011, VAB Bank was ranked the most transparent bank in Ukraine three years in a row (by S&P in 2009, 2010, by Credit rating in 2011).
During January–May 2010 VAB Bank successfully restructured eurobonds for up to $125 million. At the end of 2010 bank returned NBU refinancing, attracted in 2009. At the beginning of 2011 VAB Bank paid off the bonds, placed in 2008, thus having paid domestic borrowings in full.
In November 2011, as a result of change of ownership of VAB Bank and discordance in opinions, having not supported either side, Petr Baron resigned.
As of 2012 – vice-president strategy of TBIF Financial Services, former majority stakeholder of VAB Bank. Supervises strategy of development and merge of retail business with a banking platform in Romania and Bulgaria, and sale of non-core assets.
In partnership with Alfa-Bank Petr Baron launched MAXI Card program – the first coalition multi-branded loyalty program in Ukraine that runs on Visa payment system. MAXI comprises up to 42 major nationwide mass merchants, such as: TNK, Alfa-Bank, Foxtrot, Avis, Yakitoriya, Ukraflora, Liniya Kino and many others.