Nisha Rathode (Editor)

Peter Stas

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Religion  Protestant
Spouse(s)  Aletta Stas-Bax

Website  Frederique Constant
Name  Peter Stas
Peter Stas Interview with Peter Stas CEO of Alpina Watch
Full Name  Peter Constant Stas
Born  June 18, 1963 (age 52) (1963-06-18) Gouda, Netherlands
Occupation  CEO of Frederique Constant
Children  Pieter-Jan Stas Eline Stas
Alma mater  Erasmus University Rotterdam
Books  Live Your Passion: Building a Watch Manufacturer: Frederique Constant SA, Alpina, Demonaco

Peter stas frederique constant ceo interview on cnn

Peter Stas (born 1963) is a Dutch entrepreneur and author. In 1988, after he completed his studies in Business Economics at the Erasmus University and worked as Product-Marketing Manager for Royal Philips Electronics, he founded, with his wife Aletta Stas-Bax, the watch company Frédérique Constant. The manufacture's initial strategy was to focus its energy on classical luxury watches at an affordable price. The Accessible Luxury positioning was the basis of strong growth during the financial crisis when consumers came back more to classical values and accessible prices.


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Peter Stas played an outspoken role in a conflict with the Swatch Group after it announced a reduction in its provision of watch component parts to third parties. Stas said the proposed cuts would establish an unfair advantage and stifle competition, and not be good for the Swiss watch industry or consumer choice. A legal action to request a freeze before the Federal Administrative Court of Switzerland together with eight independent watch and movement companies to block the 2012 cuts was rejected. After a long standoff, Switzerland’s Competition Commission (COMCO) finally ruled that it would not allow the Swatch Group to reduce supplies of assortments (i.e. the regulating organ of a mechanical movement: escape wheel, pallet lever, balance wheel and balance spring) that it sells to Swiss watch brands outside the group.

Peter Stas Aletta et Peter Stas un duo horloger Entreprises Les

In 2002, to diversify the Frédérique Constant group, Stas and his wife acquired Alpina Watches, a manufacturer of Swiss sports watches founded in 1883.

Peter Stas Private Jets Martha39s Vineyards amp Alpina Genve

In 2009, Stas co-founded Ateliers deMonaco, a high-end watch manufacturer based in Monaco.

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In 2013, in collaboration with Aletta Stas, Gisbert L. Brunner and Alexander Linz, Peter Stas wrote the book Live your passion, Building a watch manufacture.

Peter Stas Peter Stas Elite Traveler

In 2015, Stas played a substantial role in the introduction of the "Horological Smartwatch", a smartwatch design that uses a secondary analog dial rather than a screen for its display – giving the timepiece a more classic look than other such devices. The Horological Smartwatch product line included models for both the Frédérique Constant and Alpina watch brands, and used "MotionX" core technology licensed from the California-based company Fullpower Technologies. It was developed in a joint venture known as Manufacture Modules Technologies (MMT).

Peter Stas is currently CEO of Frédérique Constant.

Frederique constant peter stas ceo interview on dubai tv


Peter Stas Wikipedia