Type Private Area served Worldwide Website www.petermillar.com Founder Chris Knott Parent organization Richemont | Headquarters Raleigh, United States Key people Scott Mahoney, CEO CEO Scott Mahoney (2005–) Founded 2001 | |
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Industry Casual Sportswear
Performance Apparel
Accessories Profiles | ||
Peter Millar is a premium American lifestyle brand founded in 2001 with a single cashmere sweater and has expanded to a wide range of casual sportswear, tailored dress furnishings, and luxury and performance golf attire for men and women. The company maintains its headquarters in Raleigh, North Carolina, and is a wholly owned subsidiary of Compagnie Financière Richemont SA.
Contents
History
Peter Millar was founded in 2001 by Greg Oakley, Chet Sikorsky and Chris Knott. The company’s name was inspired by an inscription Knott discovered on an antique lawn bowling ball given to him by his mother. In 2005, Scott Mahoney, former executive at Polo Ralph Lauren, teamed with Sea Island Company to purchase Peter Millar and then took leadership as Chief Executive Officer.[3]
In 2007, Peter Millar signed a license agreement with Empire Clothing of Canada for manufacturing and distribution of Peter Millar’s tailored clothing line.
In 2009, Winona Capital Management, a Chicago-based private equity firm, purchased a majority interest in Peter Millar from the Sea Island Company.
Todd Martin, president of Peter Millar Golf, joined the team in January 2010 with over 16 years of experience in the better golf apparel market, formerly serving as president of Fairway & Greene Inc.
In 2011, Peter Millar moved its design and marketing headquarters to a new showroom in downtown Raleigh, NC, and opened a warehouse space and offices in Durham, NC.
In 2012, Peter Millar was acquired by Richemont SA, a Swiss-based luxury goods holding company whose brands include Cartier (jeweler), Van Cleef & Arpels, Montblanc (company), Vacheron Constantin, and Jaeger-LeCoultre.[4] Executive Scott Ruerup, former vice president of sales at Hickey Freeman, joined the team the same year, eventually taking a role as president of Peter Millar Collection.
In March 2015, founder Chris Knott announced his retirement.[5]
Brand Silos
Collection — Contemporary menswear acclaimed for impeccable craftsmanship
Crown — Work to weekend apparel defined by new interpretations of classic styles
Crown Sport — Innovative, performance golf apparel for professional and recreational wear
Women’s — Women’s apparel designed for an athletic lifestyle
(Forthcoming Athletic Wear Silo)
Stores
In 2011, Peter Millar opened its first company-owned retail store in Southampton. In late 2014, Peter Millar opened a flagship retail store in New York at 536 Madison Avenue.[9]
Peter Millar is also carried in golf clubs and specialty retail stores around the world as well as select Nordstrom and Neiman Marcus and Saks Fifth Avenue locations.
Current Retail Locations Include:
Southampton — 2011
Palm Beach — 2011
New York — 2014
Austin — 2014
Raleigh — 2015
Atlanta — 2016
Denver — 2016
Sea Island Collection Shop — 2016
Dallas — Coming April 2017
Nashville — Coming April 2017
Brand Ambassadors
Current Brand Ambassadors
PGA Tour Player Brandt Snedeker
PGA Tour Player Bill Haas
PGA Tour Player Bobby Wyatt
Golf Channel’s Morning Drive host Gary Williams
Past Ambassadors
PGA Tour Player Harris English
European Tour Player Branden Grace[13]
Notable Information
The brand’s motto is “Life. Styled.”
Every Peter Millar shipment includes a signature mint inside the box.
In 2011, United States Presidents Cup Captain, Fred Couples, choose Peter Millar to outfit the entire U.S. team for the 2011 matches in Melbourne, Australia. In 2013 and 2015, the brand was selected as the official apparel provider for the International Team at The Presidents Cup.