Nationality American Name Peter Francese Books Marketing Know-How Website www.francese.com Home town Exeter | Role Writer | |
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Born February 21, 1941 ( 1941-02-21 ) Pittsfield, MA, U.S. | ||
Occupation Consumer trends expert | ||
Peter Francese (born February 21, 1941) is an American speaker and writer on the subject of populations and consumer trends. Francese works with many non-profit organizations and major American corporations, such as MetLife and others. He is a frequent contributor to Advertising Age.
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Francese is the demographic trends analyst for the MetLife Mature Market Institute. He is currently the Director of Demographic Forecasts for The New England Economic Partnership, a non-profit public research organization. He founded Francese, LLC in 2000.
Biography
Peter Francese was born in Pittsfield, MA, the son of Peter G. and Almina (née Irali) Francese . His father was an industrial building contractor, and his mother raised five children. He is married to Paula Francese (née Slowick) and they have three adult children, Christopher, Heather (Kazemi) and Justin.
He holds a Bachelor's Degree in Physics from Washington & Lee University (1964) and earned a Bachelor's in Civil Engineering from Rensselaer Polytechnic Institute (1964). Francese also has a Master's Degree in Regional Planning from Cornell University (1968).
Francese served two years in the U.S. Army Corps of Engineers, including one tour of duty in Viet Nam as the Executive Officer with the 617th Panel Bridge Company.
Career
Francese founded the influential American Demographics magazine in 1979, which quickly became the nation's most authoritative source on consumer trends for business leaders. American Demographics was nominated three times for a National Magazine Award and is now part of Advertising Age magazine.
His report for Advertising Age, "2010 America: What the 2010 Census Means for Marketing and Advertising", correctly predicted that the census would count 50 million Hispanics in the U.S.
Francese writes periodically for Advertising Age magazine and he authored the weekly column, "People Patterns", for several years, which reported on demographic trends for a business audience and was syndicated in 50 newspapers and subsequently appeared monthly in The Wall Street Journal.
His 2011 report on American grandparents for the MetLife Mature Market Institute titled, "American grandparents: New insights for a new generation of grandparents" was the first to predict major shifts in this important consumer segment.
Published works
Francese has authored several books on how to effectively target consumer markets, including: Capturing Customers (1991); Marketing Know-How (1996); Marketing Insights to Help Your Business Grow (1998). His most recent book, Communities and Consequences (2008), was co-authored with Lorraine Stuart Merrill and accurately forecasted social, economic and demographic challenges that New Hampshire is now facing.
Recognition
Francese is a recipient of the Silver Bell Award for Distinguished Public Service from the Advertising Council. He is also a recipient of the Visionary Award from the Workforce Housing Coalition of the Greater Seacoast. He holds a graduate degree from Cornell University and has served two terms on the University President’s Council.