Formerly called Paws for Life Industry Pet care Website petcircle.com.au | Type Privately held company Area served Australia Founded 2011 | |
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Headquarters Alexandria, New South Wales, Australia Founders James Edwards, Mike Frizell | ||
Pet circle pet food company
Pet Circle is an Australian online pet supplies company based in Alexandria, New South Wales, Australia, founded by Mike Frizell and James Edwards in 2011.
Contents
Pet circle commercial
History
Pet Circle was founded as Paws for Life by Mike Frizell in 2011 with headquarters in Alexandria, New South Wales, Australia. In early 2014, the company rebranded into the current name.
Founders
As a former management consultant and investment banker, Michael Frizell launched the online pet accessories retailing business in mid 2011 together with his business partner James Edwards.
Growth
After a $4 million capital fund raising, the company tripled its warehouse operations and expanded its product range. Between 2013 and 2015, the company grew by over 300 per cent.
Awards
In November 2014, the company was featured on Deloitte’s list of fastest-growing technology companies. In 2015 the companies founder, Mike Frizell was nominated as a finalist in the Ernst and Young's Entrepreneur of the Year Awards.