|Alternative names Hebrew: פסק זמן|
Created by Elite
Place of origin Israel
Main ingredients Chocolate waffle
|Variations "BigBite", '4Play", "2Good", "Fingers", "Red".|
Similar Mekupelet, Tortit, Klik, Bamba, Milky
Pesek Zman (Hebrew:פסק זמן, "Time Out") is an Israeli brand of chocolate snacks, manufactured by Strauss Group's Strauss Israel company under its Elite (Hebrew:עלית) confectionery brand.
- Pesek zman
- Snack's appearance
- The original snack
- Additional chocolate snacks of the same trademark
The original bar was flat and measured about 20 cm length, 4 cm width and 1 cm thick. The snack consists of two layers: a waffle and a chocolate coat. The waffle contains chocolate cream. In 2008, the chocolate cream was replaced by hazelnut cream. The snack was produced and presented for the first time in 1982. Since then, many different versions of the snack were created.
The original snack
The product also comes with types of chocolate other than milk chocolate:
Additional chocolate snacks of the same trademark
Pesek Zman is Elite's most famous product. Elite invests substantially in advertising the product. Its leading slogan is: "Take Pesek Zman (time out), a sweet moment in life". The advertisements of Pesek Zman mainly deal with sport themes.
Following the 2011 Israeli social justice protests, in February 2012 the snack made headlines in Israeli newspapers. It was published that in the United States, the snack is significantly cheaper than in Israel, where it is manufactured. This revelation started a civil protest against the Strauss company on social networking websites.