Perry Marshall

Biography

Marshall was raised in a Christian home, being the son of a pastor. Marshall graduated with a degree in Electrical Engineering from the University of Nebraska-Lincoln. He was a national sales manager at Synergetic Micro Systems prior to their purchase by Lantronix in 2001. In 2001, he founded Perry S. Marshall & Associates, a marketing consultancy, and published his first book, Industrial Ethernet - A Pocket Guide. It was followed by a second edition, co-written with John Rinaldi. An introductory guide on planning, installing and maintaining industrial Ethernet networks, the book became an industry mainstay and textbook. Though limited on the topic of mobile networking, Marshall's coverage of the basics, and in particular power over Ethernet, became widely accepted.

Work

Marshall has been profiled in Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs by Joel Comm and Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus by Michael Miller. Marshall's work as a consultant on the show The Next Internet Millionaire is featured in the book From Cubicle Slave to the Next Internet Millionaire by Jaime Luchuck.

Guerrilla Marketing and Google AdWords

Marshall started working with AdWords in 2002 soon after it was first introduced. He released Guerrilla Marketing for Hi Tech Sales People, in which he likened the use of AdWords and emerging social media to the graffiti and flash mobs of Jay Conrad Levinson's guerrilla marketing - economical attention-getting that created a grassroots customer base. He consulted and wrote on the strategy of customers finding their vendors using the newly developing search advertising; "when the customer finds you, instead of you finding the customer, his perception of you is different." He documented the process and released the Definitive Guide to Google AdWords. Ultimate guide to Google AdWords followed in 2007, which became a bestseller.

Split testing

Starting with his first book on the subject, Marshall advocated AdWords split testing for market research and captured a set of guidelines for using split testing around types of ad copy and page positions that included precise wording. He coined the term "AdWords stupidity tax" for the premium Google charged on broad matching of search items, which entered marketing lexicon.

Facebook marketing and 80/20

In 2011, Marshall published Ultimate guide to Facebook advertising, in which he focused on guerrilla marketing techniques to social media. He explored the social media economic bubble and advocated methods of leveraging Facebook for opinion research as well as publicity.

In 2007, Marshall was a featured consultant on The Next Internet Millionaire, a reality show hosted by Joel Comm. Marshall spoke with the contestants on Richard Koch's 80/20 rule as it applied to internet advertising and his philosophy of investing in grassroots marketing. He expanded on this philosophy in his 2013 book, 80/20 Sales and Marketing, where he discussed the rule as a possible truism across several economic bands.

Christian apologetics

Marhsall is the author of Evolution 2.0: Breaking the Deadlock Between Darwin and Design, a text in which he discusses his support for evolutionary creation. In addition he has delivered lectures on the topic, for example, at a conference of the American Scientific Affiliation. He has also supported the theological position of continuationism; and composed a list of miracles that he personally experienced.