Type Public Area served Worldwide Founded 2000 | Industry Software, Internet Key people CEO: Doron Gerstel Founders Yaron Adler, Ofer Adler | |
Traded as NASDAQ: PERI, TASE: PERI Products Codefuel, GrowMobile, IncrediMail, Smilebox. Stock price PERI (NASDAQ) US$ 1.79 -0.03 (-1.65%)24 Mar, 4:00 PM GMT-4 - Disclaimer Headquarters Redmond, Washington, United States Profiles | ||
Perion is an Israel-based software company providing engagement and monetization solutions for web and mobile based digital businesses. Their headquarters are in Holon, Israel, with offices in San Francisco, CA; New York City, NY; Redmond, WA, USA; Paris, France and Barcelona, Spain.
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History
Perion was formerly IncrediMail, an email company founded in 1999 by cousins Yaron and Ofer Adler. Soon after its founding, they raised $3.3 million from private and institutional sources and IPOed on NASDAQ in January 2006. They listed on the Tel Aviv Stock Exchange in 2007.
Perion was managed by its original founders until August 2010, when Josef Mandelbaum was appointed CEO. Mandelbaum had previously been CEO of American Greetings Interactive, the internet branch of American Greetings.
In August 2011 Perion acquired the Redmond-based Smilebox for $32 million. Smilebox is an application for creating slideshows and other digital photo albums.
In November 2011 they changed the company name to Perion, the Hebrew word for productivity. In November 2012 Perion purchased Israel-based SweetPacks (aka SweetIM) for approximately $41 million. SweetPacks produced a variety of downloadable content for everyday use. In January 2014, they acquired Conduit’s ClientConnect business in an all-stock transaction valued at $660 million.
In June 2014, Perion acquired San Francisco based GrowMobile. In February 2015, Perion acquired Paris-based MakeMeReach - a social media advertising platform.
After their move to Holon, Perion Network incorporated CSR policies into their corporate strategy. 2% of its net profits is donated and all employees are permitted to spend up to 40 hours per year volunteering in the community.
In December 2015, Perion acquired the digital advertising company Undertone for $180 million.
Products
CodeFuel analyzes user data and ad revenue for app developers. The mobile and desktop apps are IncrediMail, an email program and Smilebox, a desktop and mobile app for customizing and animating photos. GrowMobile provides a centralized, programmatic way to purchase media.
Some products are included in downloads of other free software and often installed accidentally by users. These are often classified by malware removal tools as potentially unwanted programs. In 2013, Google terminated a contract that allowed Perion to bundle their adware with certain Google products.