Type of site Privately held company Headquarters Gurgaon, India Industry Internet Founded September 2014 | Dissolved April 2016 Area served India Products Grocery delivery | |
Founders Navneet Singh, Milind Sharma | ||
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PepperTap was an on-demand grocery delivery service company based in Gurgaon, India. It operated from November 2014 through April 2016. Its parent company was Nuvoex Logistics Pvt. Ltd. PepperTap's grocery delivery service went out of business in April 2016. Before the company's demise, PepperTap was the third-largest online grocery delivery service in India.
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Overview
PepperTap was founded in November 2014, and provided online shopping for groceries and household items, which included shopping via its mobile application. Starting with one grocery delivery location in Gurgaon, India in November 2014, PepperTap expanded its online grocery store business to 17 or 18 cities by September 2015. By the end of 2015, the company decided to scale back operations, and in January 2016 had a presence in seven cities.
The first seed funding round came five months after the company's inception. Series A funding of PepperTap was led by Sequoia Capital and SAIF Partners, the total of which was $10 million. The Series B funding of $36 million was led by the Indian e-commerce company Snapdeal and concluded in September 2015. With this Series B funding, the company had plans to expand its services to 75 cities across India, including smaller cities. In April 2016, PepperTap had completely closed its grocery delivery operations.
Grocery delivery service demise and closure
The company's grocery delivery service decline was attributed in part due to lacking technological resources after the company experienced significant growth. The company's founder, Navneet Singh, stated that the company had introduced "too many stores online far too quickly". Another problem leading to the company's demise is that sometimes customers would be unable to view all items for sale, which stemmed from the company's overall lack of technological resources. In April 2016, PepperTap completely closed its grocery operations. PepperTap's grocery operations were also ceased in order to conserve funds to keep the company financially solvent, enabling it to pursue other types of operations and endeavors. PepperTap's parent company, Nuvo Logistics, began to focus on e-commerce logistics services after the closure of PepperTap's grocery business.