Industry Cycle manufacture Headquarters Romania Number of employees 50 | Founded 1972 (1972) Key people Andrei Botescu | |
Products Bicycles (including workbikes) and tricycles | ||
Pegas is the name of a bicycle produced in Romania since 1972 when the first adult model came on the market.
Contents
History
Production started in 1972 in Mechanical Plant Tohan when into the market came the first model for adults. In 1975 Pegas produced the first bicycle for children and the first bike room. In the 1980s series Pegas diversified, multi-speed bicycles appeared, including 1027 champion Pegas having five speeds. In the 1990s it produced the mountain bike cross-country, the mountain bike with 18 speeds and cantilever brakes and bicycles being equipped with electronic board.
Name and logo
Brand logo, the winged horse Pegasus, is borrowed from Greek mythology as a "symbol of poetic inspiration." One of the slogans plant is taken from a French writer Gustave Flaubert letter: "Pegas go more often than gallops: all talent is to know Harness him to go to the desired speed." Courage, swiftness and adventurous spirit are some of the defining features of the Pegas-mythical Romanian borrowed bicycle manufacturer.
Workshop Pegas
In 2012, no-one owned the rights to the Pegas name, so Romanian Andrei Botescu quickly registered the trademark.
Raising 70,000 euros ($77,000; £55,000) from savings, family, friends, and bank loans, he quit his medical research job and set up his business Workshop Pegas. Mr Botescu had no prior experience of either making bicycles, or running a business, but after taking on a specialist bike designer, his company was up and running.
In 2013 the firm sold 500 bicycles, which then doubled in 2014, and reached 3,000 in 2015. To help build up sales, Mr Botescu was savvy with his promotional work, setting up a Facebook page, a YouTube channel and Instagram account.