Name Paul Boadi | ||
Chris nathaniel paul boadi the 40 40 london jay z ashley cole venture
Paul Boadi is a Black British music and entertainment agent and entrepreneur. He is the Joint CEO of NVA Holdings along with Chris Nathaniel. NVA Holdings has seven divisions specialising in different areas: NVA Entertainment Group, NVA Management, 2NV Records, 2NV Marketing and Promotions, Next generation TV and Film, and NVA Education. Since it was founded in 2004, Group companies have been involved in major projects for clients Rio Ferdinand, Coca Cola, Sony PlayStation, Usain Bolt, BlackBerry, John Terry, and Usher.
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Chris nathaniel paul boadi the 40 40 london jay z ashley cole venture
Career
Boadi, who was born in London, began his business career in music at independent record label Washington Classics, which he helped expand in the Japanese market. Boadi then moved on to partner with Chris Nathaniel to found 2NV Records. The debut record from the label was T2’s ‘Heartbroken’, which rose to Number 2 in the UK national charts and has sold over 300,000 copies.
Boadi provided music supervision for the ITV series ‘Rio’s World Cup Windups’, where Manchester United Defender Rio Ferdinand played elaborate practical jokes on fellow footballers including David Beckham and Wayne Rooney. Boadi ensured that credible tracks were chosen to complement the look and feel of the production.
In November 2010, Boadi brought the sports and music sides of NVA together when the company was instructed by an anonymous rap mogul to find footballers to partner in a new music venture and approached Manchester City Forward Shaun Wright-Phillips and his teammate, Defender Joleon Lescott as the potential prospects.
Boadi is also intimately involved with NVA Education's youth activities, including a music education programme designed to educate children on the music industry for Croydon Council. Croydon approached NVA because the completion rate of their original course was unsatisfactory. NVA's reforms ensured that all the selected students succeeded in completing the full four week programme, which had never happened before.