Name Patricia Seybold | Role Author | |
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Books Customerscom: How to Create a, Outside Innovation, The Customer Revolutio, Brandchild: Remarkable Insights I, Brandchild: Remarkable Insights I |
BIF 5: Patricia Seybold - Making The Picture Real
Patricia B. Seybold, CEO of Patricia Seybold Group, is the author of Customers.com, The Customer Revolution, Outside Innovation, and co-author of Brandchild. Her books, (particularly Customers.com), discuss the impact that technology and evolving customer behavior have on business trends. Ms. Seybold is a strong advocate for the idea that customers should be engaged in the brainstorming work that precedes the conception of successful products and services.
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