Puneet Varma (Editor)

Partners and Spade

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Website
  
partnersandspade.com

Founded
  
2008

Headquarters
  
New York City

Type of business
  
Private

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Founders
  
Andy Spade, Anthony Sperduti

Partners & Spade, established in 2008 by Andy Spade and Anthony Sperduti, is a branding studio on Lafayette Street in the NoHo neighborhood of lower Manhattan. Partners & Spade works across a range of disciplines including advertising, retail concepts, branding, experiential marketing and design.

Contents

Partners & Spade draws on Spade and Sperduti's collective experience in advertising, filmmaking, and fashion and focuses on the ideation of brands, the redefinition of existing ones, and marketing across all mediums.

Marketing

  • Conceptualized and designed J.Crew's first menswear shop, known as the Liquor Store, at West Broadway and White Street in Tribeca.
  • Helped launch Harry's, an online-only line of men's grooming products.
  • Developed and produced Whole Foods' first national advertising campaign.

    • Films

  • Produced The Black Balloon (short film), which won the U.S. Short Fiction prize at the 2012 Sundance Film Festival.
  • Conceived the story for The Pleasure of Being Robbed with Red Bucket Films, which was chosen for the Director's Fortnight at Cannes Film Festival in 2008 and purchased by IFC Films.
  • Paperboys, a documentary by Mike Mills.
  • Dimmer, a documentary by Talmage Cooley that was short-listed for the Academy Awards and included in the Museum of Modern Art's Sundance film collection.

    • Product design

  • In 2013, launched Sleepy Jones, a line of loungewear inspired by the lifestyles of artists like David Hockney, Pablo Picasso, and Jean Seberg.

    • Store design

  • Warby Parker Class Trip traveling school bus.
  • Warby Parker's first flagship store, located in SoHo.
  • Warby Parker retail stores in Atlanta, Boston, Chicago, Dallas, Los Angeles, Miami, Nashville, San Francisco, Seattle and Washington DC
  • Sonos's first flagship store, located in SoHo.
  • Boerum House & Home store, located in Brooklyn.

    • References

    Partners & Spade Wikipedia
    (Text) CC BY-SA


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