Type of business Private Available in English Headquarters New York City Number of employees 13 | Type of site Analytics Area served Worldwide Founded 2009 | |
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Key people Sachin Kamdar
Andrew Montalenti Slogan(s) Insights for the web's best publishers Motto Insights for the web's best publishers Profiles | ||
Parse.ly is a technology company that provides web analytics and content optimization software for online publishers. Parse.ly built three products, the Parse.ly Reader, the Parse.ly Publisher Platform, and the latest Parse.ly Dash, an analytics tool for large publishers.
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Overview
Parse.ly is a content optimization platform for online publishers. Parse.ly's product, Dash, is built on top of the Parse.ly platform. Dash parses articles on a publisher's site, and then analyzes them to identify data around metrics that are specific for publishers such as topics, authors, sections, and referrers. The technology it uses to do this is natural language processing, and has extracted over 350,000 unique topics from the URLs it has crawled. In addition to providing site analytics, Dash can show users what topics are people are resonating with across the web through their webwide trends interface.
Parse.ly was founded by Sachin Kamdar and Andrew Montalenti out of DreamIt Ventures, an early stage startup accelerator program in Philadelphia and launched its first product, Parse.ly Reader, in September 2009.
Funding
In May 2009, Parse.ly received $20k in seed funding from DreamIt Ventures. In December 2010, Parse.ly received $1.8M in Series A funding from Blumberg Capital, ff Venture Capital, Scott Becker (cofounder of Invite Media), Don Hutchison, Jonathan Axelrod, and Jeffrey Greenblatt.