Industry Entertainment Founder Beyoncé | Headquarters Los Angeles Founded 2007 | |
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Products Music production
motion pictures & film production
television specials, television production
fashion design Subsidiaries Parkwood Touring LLC
Parkwood Topshop Athletic Ltd | ||
Parkwood entertainment ke tara wells interviews ingrid
Parkwood Entertainment is an American entertainment and management company founded by American singer Beyoncé in 2007. It is located in Los Angeles and its involvements include products for music production, motion pictures and television specials related to Beyoncé. The company's first release was the film Cadillac Records (2008). In October 2014, Beyoncé, with Parkwood Entertainment formed a business collaboration with British-based fashion company Topshop, forming Parkwood Topshop Athletic Ltd.
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History
Parkwood Entertainment was founded in 2007 by American singer, actress, producer, and director Beyoncé. The company is named after a street in Houston, Texas where Beyoncé once lived. With headquarters in New York City, the company serves as an umbrella for the entertainer's various brands in music, movies, videos, and fashion. The staff of Parkwood Entertainment have experiences in arts and entertainment, from filmmaking and video production to web and fashion design. In addition to departments in marketing, digital, creative, publicity, fashion design and merchandising, the company houses a state-of-the art editing suite, where Beyoncé works on content for her worldwide tours, music videos and television specials. Parkwood Entertainment's first production was the musical biopic Cadillac Records (2008), in which Beyoncé starred and co-produced. In 2009, she starred in and executive produced the thriller Obsessed. During a private screening held at New York's School of Visual Arts Theatre following the release of her fifth self-titled studio album, Beyoncé briefly discussed about her decision to found Parkwood Entertainment in front of her fans and the press, saying:
"I started my own company when I decided to manage myself. It was important that I didn't go to some big management company, I felt like I wanted to follow the footsteps of Madonna and be a powerhouse and have my own empire, and show other women when you get to this point in your career you don't have to go sign with someone else and share your money and your success—you do it yourself."
In October 2014, Beyoncé with Parkwood Entertainment formed a large collaboration with Topshop, creating the subsidiary Parkwood Topshop Athletic Ltd, to produce an athletic, streetwear brand. The company and collaboration is a 50/50 split, with both parent companies owning half of this new division. Beyoncé commented on the collaboration stating "I could not think of a better partner as I continue to grow the Parkwood business".
In 2015, Parkwood expanded into managing the careers of upcoming artists and signed Chloe x Halle, Sophie Beem and Ingrid.
In 2016, the general manager of Parkwood, and head of digital left the company after plans were announced to move the headquarters from New York to Los Angeles. Steve Pamon, from JP Morgan Chase took office as the COO of the company as well.