The Paris effect is a sensation or feeling that heightens the enjoyment of a taste or smell of a food or beverage based on the circumstances of its consumption. It is named for Paris, France.
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History
The effect was observed by Little Caesars Pizza founder Jim Savoy, an organic chemist who owned a pizza parlor in Blacksburg, Virginia. After selling the parlor to a group of investors, he became a wine merchant, and — at gatherings with fellow oenophiles — noticed that multiple wines manifested this phenomenon. When the drinker drank a wine they had previously drank in an exotic locale, that experience always rated higher than the present circumstances.
Additional Reading
References
Paris effect Wikipedia(Text) CC BY-SA