Pappu (पप्पु) is a name given to male in regions of India. The name pappu taken form the Hindi word Pappu (पप्पु) which is a nickname for a small boy in india. 'Pappu' has been used frequently in popular culture (e.g. A R Rahman's chartbuster "Pappu Can't Dance", Election Commission's "Pappu can't vote" campaign and Cadbury's "Pappu Pass Ho Gaya" ad campaign). It has also been used in film titles such as Aur Pappu Paas Ho Gaya (2007), Pappu Can't Dance Saala (2011).
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Use in ad campaigns
The first use of "Pappu" in advertisement campaign was done by Cadbury chocolates in 2006. Abhijit Avasthi, a Group Creative Director of advertising agency Ogilvy & Mather, is credited for the introducing "Pappu" for advertisement world for Cadbury. Cadbury popularized "Pappu" by its ad campaign "Pappu Pass Ho Gaya" (Pappu Has Passed Exam..) which shows a bald middle aged man as Pappu who passed his board exam after number of attempts and entire town celebrates Pappu's success by distributing Cadbury chocolates.
According to the The Economic Times, use of name "Pappu" in ad campaigns connects with consumers and also described "Pappu" as "darling salesman" for marketers. The name was also used in ad campaign of Maruti Suzuki which says "Maruti Genuine Parts lagaoge to pappu nahi kahelaoge" (If you use Maruti Genuine Parts, then you won't be termed as Pappu).
Pappu has been featured in traffic awareness campaign of Kerala Police. They created "Pappu the Zebra" as their road safety awareness mascot. Some schools in Kerala also set up "Pappu zone" in school where students made aware about various road safety rules.