Owner Hector Beverages Introduced August 2013 | Produced by Hector Beverages Tagline "Drinks and memories" | |
Product type Beverages and energy drinks Markets India, Dubai, Malaysia, the United Kingdom and the United States | ||
Paper Boat is a brand of non-carbonated beverages and energy drinks produced and marketed by Hector Beverages, which is located in Bangalore, India. Hector Beverages had around 300 employees in March 2015. Paper Boat beverages debuted for public purchase in August 2013. The product consists of traditional, authentic indigenous Indian drinks that are packaged in single serving, flexible pouches. As of March 2015, ten flavor varieties are produced. The beverages are produced using local spices, fruit, flowers and pulses, and some of the fruits grow wild, such as jamun and kokum. Hector Beverages has contracted with fruit processors and has encouraged some farmers "to cultivate the fruits to ensure a stable supply." The company has stated that it does not use artificial coloring or preservatives in its products.
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Presence
The brand has a strong presence in Bangalore and Delhi, India, and the company has realized significant consumer demand for the beverages. In July 2015, the Paper Boat brand was valued at $100 million. Paper Boat products are also marketed in Dubai, Malaysia, the United Kingdom and the United States, and is typically consumed by "people of Indian origin."
Production
Hector Beverages presently has two manufacturing facilities, one in Mysuru and one in Delhi, and can produce up to ten million of the pouches per day. The company launched its first brand advertising campaign circa March 2015, which has since included television advertising. In July 2015, the company was pursuing an option to possibly open a third manufacturing plant.
Sourcing
The company has faced challenges in its ability to source ingredients in adequate amounts in order to create and market new product flavors. For example, the company's plans to produce a kanji, a beverage produced using fermented purple carrots, have been thwarted in the past per a lack of purple carrots available in India in contemporary times. The company eventually managed to source purple carrots from a farmer in Southern India, which enabled working on developing the new product.