Industry Manufacturing Products Luxury watches Headquarters Florence, Italy Founded 1860, Florence, Italy | Area served Worldwide Website www.panerai.com Founder Giovanni Panerai Parent organization Richemont | |
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Type (subsidiary of Compagnie Financière Richemont S.A.) Key people Angelo Bonati CEO,
Giorgio Ferrazzi Finance Director Profiles | ||
Officine panerai manufacture
Officine Panerai is a luxury Swiss watch manufacturer, and a wholly owned subsidiary of Compagnie Financière Richemont S.A..
Contents
- Officine panerai manufacture
- Officine panerai the dial production steps
- History
- Products
- Ferrari branded Panerai products
- References
Officine Panerai designs, manufactures and markets watches through authorized dealers and company-owned stores worldwide. Giovanni Panerai (1825–1897) founded Officine Panerai in Florence, Italy in 1860.
The company is headquarted in Florence and manufactures watches in Neuchâtel, Switzerland using both movements manufactured in-house and movements manufactured by ETA S.A.
Panerai watches, designed and manufactured by Rolex SA played a role in assisting the frogmen of the Decima Flottiglia MAS in their operations during World War II. Notable products include the Luminor and Radiomir wristwatches.
Officine panerai the dial production steps
History
Giovanni Panerai (1825–1897) founded Officine Panerai in Florence, Italy in 1860. By 1900, under the leadership of the founder's grandson Guido Panerai (1873–1934), Officine Panerai had become an official supplier to the Regia Marina (the Royal Italian Navy), supplying watches and precision instruments. Panerai watches of this time consisted of cases designed and manufactured by Rolex SA and movements made by Swiss manufacturer Cortébert.
The Florence-based watchmaker produced wrist-worn diving instruments and, between 1938 and 1970, delivered around 1600 watches (~1000 3646, 24 6152, 36 6154, 500 6152/1, 60 GPF 2/56), most of them to the Italian Marina Militare. Two models, today identified as the "small Egiziano" and the "big Egiziano", were also produced for the Egyptian Navy. By 1970, the company ceased to provide watches to the Marina Militare, as they were neither cost-effective nor met the naval specifications. In 1993 it then moved to launch its products to the civilian market. Following its acquisition of Panerai, Richemont repositoned Panerai as a luxury watch brand and increased prices.
Products
Panerai offers watches across four marketing lines: Historic, Contemporary, Manifattura and Special Editions in runs of 500, 1000, 2000 or 4000 units — each carrying an issue number on the case back. The company issues Special Editions by year. For example, in 2006 issued the 1936 California Dial Radiomir special edition, a reissue of the first Panerai model presented to the Italian Marina Militare with production limited to 1936 units.
Ferrari branded Panerai products
When Ferrari's contract with rival watchmaker Girard-Perregaux expired in 2005, Ferrari and Panerai entered into a five-year agreement to design, manufacture and distribute Panerai watches carrying the Ferrari trademark. The collection was branded Ferrari engineered by Panerai and consisted of two product lines marketed as "Granturismo" and "Scuderia". The collection consisted of 11 models priced between US$5,000 and US$30,000.