Pan-European identity is the sense of personal identification with Europe as well as their country nationality. An example of pan-Europeanism includes member states of the Council of Europe, the European Union, or both who may have government or large portions of their populations who support a high level of co-operation between fellow European nations or integration. The European Union (EU) has long supported further integration as 500 million Europeans (70%) are EU citizens and 26 EU states are part of the Schengen Area. The prefix pan implies that the identity applies throughout Europe, 'pan-European' is often contrasted with national.
The related concept Europeanism is the assertion that the people of Europe have a distinctive set of political, economic and social norms and values that are slowly diminishing and replacing existing national or state-based norms and values.
Historically, European culture has not led to a geopolitical unit. As with the constructed nation, it might well be the case that a political or state entity will have to prefigure the creation of a broad, collective identity. At present, European integration co-exists with national loyalties and national patriotism.
A development of European identity is regarded by supporters of European integration as part of the pursuit of a politically, economically and militarily influential united Europe. Such proponents argue it supports the foundations of common European values, such as of fundamental human rights and spread of welfare, and strengthens the supra-national democratic and social institutions of the European Union. The concept of common European identity is viewed as rather a by-product than the main goal of the European integration process, and is actively promoted by both EU bodies and non-governmental initiatives. Eurosceptics tend to oppose such a concept, preferring national identities of the various nation states of the European continent.
A sense of European identity traditionally derives from the idea of a common European historical narrative. In turn, that is assumed to be the source of the most fundamental European values. Typically the 'common history' includes a combination of Ancient Greece and Ancient Rome, the feudalism of the Middle Ages, the Hanseatic League, the Renaissance, the Age of Enlightenment, 19th century liberalism and different forms of socialism, Christianity and secularism, colonialism and the World Wars.
Nowadays, European identity is promoted by, among others, the European Commission, and especially their Directorate-General for Education and Culture. They promote this identity and ideology through funding of educational exchange programmes, the renovation of key historical sites, the promulgation of a progressive linear history of Europe terminating in European integration, and through the promotion and encouragement of political integration.
The oldest European unification movement is the Paneuropean Union, founded in 1923 with the publishment of Richard von Coudenhove-Kalergi's book Paneuropa, who also became its first president (1926–1972), followed by Otto von Habsburg (1973–2004) and Alain Terrenoire (from 2004). Although this movement did not succeed in preventing the outbreak of the Second World War because of the Wall Street Crash of 1929 and the rise of totalitarian regimes, it led the European nations to the peaceful integration process after the war that resulted in the formation of the European Union. Fathers of the European Union were convinced Paneuropeans, such as Konrad Adenauer, Robert Schuman and Alcide De Gasperi. The movement is today still very active in promoting the European identity and common European values, the principles of solidarity and subsidiarity as well as the political, economic and cultural integration of Europe.
The common cultural heritage is commonly seen in terms of high culture. Examples of a contemporary pan-European culture are limited to some forms of popular culture:
The Eurovision Song Contest is one of the oldest identifiably 'pan-European' elements in popular culture, attracting a huge audience (hundreds of millions) and extensive media coverage each year, with the higher-scoring songs often making an impact in national singles charts. The contest is not run by the EU, but by the entirely separate European Broadcasting Union, and in fact it pre-dates the European Economic Community. It is also open to some non-European countries which are members of the EBU. Some eastern European politicians occasionally take the contest more seriously, seeing the participation of their country as a sign of 'belonging to Europe', and some even going so far to say to consider it a preliminary step to accession to the EU.
The European Film Awards are presented annually since 1988 by the European Film Academy to recognize excellence in European cinematic achievements. The awards are given in over ten categories of which the most important is the Film of the year. They are restricted to European cinema and European producers, directors, and actors.
Deliberate attempts to use popular culture to promote identification with the EU have been controversial. In 1997, the European Commission distributed a comic strip titled The Raspberry Ice Cream War, aimed at children in schools. The EU office in London declined to distribute this in the UK, due to an expected unsympathetic reception for such views.
Captain Euro, a cartoon character superhero mascot of Europe, was developed in the 1990s by branding strategist Nicolas De Santis to support the launch of the Euro currency. In 2014, London branding think tank, Gold Mercury International, launched the Brand EU Centre, with the purpose of solving Europe’s identity crisis and creating a strong brand of Europe.
Almost all sport in Europe is organised on either a national or sub-national basis. 'European teams' are rare, one example being the Ryder Cup, a Europe vs. United States golf tournament. There have been proposals to create a European Olympic Team, which would break with the existing organisation through National Olympic Committees. Former European Commission President Romano Prodi suggested that EU teams should carry the EU flag, alongside the national flag, at the 2008 Summer Olympics – a proposal which angered eurosceptics. According to Eurobarometer surveys, only 5% of respondents think that a European Olympic team would make them feel more of a 'European citizen'.
National teams participate in international competitions, organised by international sport federations, which often have a European section. That results in a hierarchic system of sporting events: national, European, and global. In some cases, the competition has a more 'pan-European' character. Football – Europe's most popular sport – is organised globally by FIFA, and in Europe by UEFA. Alongside the traditional national/international organisation, direct competition between major teams at pan-European level has become more important. (High national ranking is necessary to enter the UEFA Champions League and the UEFA Europa League). Super-clubs such as Real Madrid CF, F.C. Barcelona, FC Bayern Munich, Liverpool F.C., Arsenal F.C., Manchester United F.C., A.C. Milan, Juventus F.C., Inter Milan, S.L. Benfica, F.C. Porto, AFC Ajax are known all over Europe, and are seen as each other's competitors, in UEFA's European tournaments. (Major clubs are now large businesses in themselves, and have expanded beyond the national sponsoring market).
The following symbols are used mainly by the European Union:
The .eu domain name extension was introduced in 2005 as a new symbol of European Union identity on the World Wide Web. The .eu domain's introduction campaign specifically uses the tagline "Your European Identity" . Registrants must be located within the European Union.