Industry Radio network Headquarters Pasay, Philippines Type of business Subsidiary | Website MBC Founded 1968 | |
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Owner Manila Broadcasting Company | ||
Pacific Broadcasting Systems is a radio network in the Philippines. It is a subsidiary of Manila Broadcasting Company. It operates the brands Aksyon Radyo and Yes FM.
Contents
Aksyon Radyo
Aksyon Radyo is a radio network that focuses its news/talk and some drama formats on provincial AM stations in key cities using regional languages and dialects. The first Aksyon Radyo was the converted DYRC-AM in Cebu city which was renamed DYXR-AM Aksyon Radyo Cebu
The origins of Aksyon Radyo can be traced to the original DYRC, first known as KZRC in 1929 by the Radio Corporation of the Philippines, then was sold to Isaac Beck. In 1940, the Heacock Company bought KZRC.
After World War II, the Elizalde family bought all Heacock stations and signals the birth of Manila Broadcasting Company. KZRC became DYRC after Philippine independence. KZRC AM is the pioneering AM station for the Visayas and Mindanao areas. It is an affiliate of MBC flagship AM station in Manila, DZRH; and spins off the "new" DYRC/Radio Cebu together with all local AM stations in the provincial areas under MBC into "Aksyon Radyo" provincial AM stations.
The current head of Aksyon Radyo AM Network Operations and Programs is Ed Montilla. He is assisted by the AM Programs and Research Manager Juan Elias Yandug.
Network programming
Yes FM/Yes The Best
Yes FM (now Yes the Best in Manila) in started on December 18, 1995 as the show business gossip and music station, 101.1 Showbiz Tsismis. At that time, its callsign was DWST, which stood for "Showbiz Tsismis" (Showbiz Gossip). It had a mix of show business news and the latest music hits, and even employed reporters with a reporting style similar to that of local AM stations.
On December 6, 1998, 101.1 was re-launched as Yes FM 101.1 with a different call sign (DWYS). Its format was hot adult contemporary same as its sister station 90.7 Love Radio and became the undisputed number 1 FM station in 1999 to 2002. Its slogan from 2002 to 2008 was Derecho! & YESterday Pa!. In 2008, it was again repackaged and became automated and adopts the slogan Automatic 'Yan!. On July 1, 2009, Yes FM stations in Baguio, Cebu, Iloilo, Bacolod and Davao were all rebranded into Easy Rock. Recently on February 24, 2014, Hot FM stations in Cebu, Zamboanga, Cauayan and Dagupan, and Easy Rock station in General Santos were all rebranded into Yes FM.
On July 18, 2016, 101.1 Yes FM (DWYS) was rebranded as 101.1 Yes The Best, while its provincial stations retained the Yes FM brand.