Pablo del Campo

Schooling and Early Career

Pablo attended to the ESP School of Communications and Marketing for his degree in Advertising and to the Asociacion Argentina de Agencias de Publicidad for a Masters in Copywriting. He started his career as a copywriter in Casares Grey Argentina in 1989, then becoming Executive Creative Director at Young & Rubicam and Lautrec Saatchi & Saatchi, before founding his own agency, Del Campo Saatchi & Saatchi Buenos Aires, in 2000.

Del Campo Saatchi & Saatchi Career (from January 2000 until April 2016)

Del Campo Saatchi & Saatchi did work for global clients including Procter & Gamble, Coca-Cola, PlayStation, InBev and Mondelēz International, as well as local Argentinean clients such as BGH, Andes beer, and the Buenos Aires Zoo. The agency was recognized “International Agency of the Year” by Advertising Age in (2011). Del Campo Saatchi & Saatchi’s Argentina agency performance drove the Saatchi & Saatchi network’s decision to launch a second Del Campo Saatchi & Saatchi agency office in Madrid, Spain. In January 2013, Pablo was appointed Saatchi & Saatchi’s Worldwide Creative Director, a role in which he was tasked to lead the Agency’s global creativity network in over 140 offices in 76 countries. Pablo held this title until April 2016. From its launch until 2016, Del Campo Saatchi & Saatchi has been ranked in the Gunn Report top 10 consolidated table (1999-2016)

Notable Work

Pablo’s advertising work includes “Teletransporter” for Inbev’s Andes beer, “Almost Identical” for Beldent gum (Trident), and “Battle of the Surfaces,” in which tennis stars Roger Federer and Rafael Nadal clashed on a unique half-grass/half-clay court, which was broadcast for a 200 million audience. Pablo’s other creative work includes adapting and producing concerts, theater plays and musicals such as “Casi Normales” (Spanish version of the Tony Award-winning Broadway hit Next to Normal) and Criatura Emocional (Eve Ensler´s Emotional Creature).

Cannes Lions

Pablo received his first Cannes Lions International Festival of Creativity award in 1996 for Sony´s Feel the music campaign and has since won more than 90 lions. Pablo has received Gold Lions in every discipline - the new and the classics - including the Grand Prix for Inbev Andes Beer “Teletransporter”. He also has been selected as a Cannes juror in different categories: Film Lions in 2000, Titanium in 2010, and President of the jury of Press Lions in 2015.

Pablo’s tenure as Saatchi & Saatchi’s Worldwide Creative Director also saw the creation of the 25th edition of the Saatchi & Saatchi New Director´s Showcase at the 2015 Cannes Lions International Festival of Creativity which went on to be screened at both the Museum of Modern Art (MoMA) in New York and the Tate Gallery in London.

Mentorship

Some of the renowned creative professionals that have worked at Del Campo Saatchi & Saatchi and gone on to lead advertising agencies around the world include: Maxi Itzkoff, Mariano Serkin, Gastón Bigio, Ignacio Ferioli, Diego Medvedocky, Ramiro Rodríguez Cohen, Rodrigo Grau, Ariel Serkin, Juan Pablo Lufrano, and Rafael Santamarina, among others