Puneet Varma (Editor)

Oxemberg

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Industry
  
Fashion for Men

Website
  
www.oxemberg.com

Number of employees
  
650 (2013)

Founder
  
Siyaram Group

Headquarters
  
Parent organization
  
Siyaram Silk Mills

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Type
  
Owned by Siyaram Silks Ltd.

Area served
  
Key people
  
Ramesh D. Poddar, (Chairman & M.D), Gaurav Poddar (Executive Director)

Areas served
  
India, Middle East, Sri Lanka

Profiles

Saif ali khan at making of oxemberg photoshoot


Oxemberg is a formal & casual clothing brand for men from the house of Siyaram's. Its corporate headquarters are located in Mumbai, India.

Contents

Operations & Availability

Oxemberg operates mainly through multi-brand outlets with approximately 2000 outlets pan India. The apparels are available at all large format outlets like, Central, Reliance Trends, Max, Hypercity, More & LuLu’s; at 140+ exclusive Siyaram’s Shops and 20 exclusive Oxemberg outlets spread across India.

Brand ambassador

Saif Ali Khan has been signed as the latest brand ambassador for Oxemberg in May 2013.

About Siyaram Group

Siyaram Silk Mills Ltd has been in the apparel business for over 3 decades and produces over 60 million meters per annum. They operate with a network of 1, 00,000 retailers and over 450 dealer network Pan India. They have a sales force of over 650 dedicated employees.

Apart from national presence, Siyaram's are planning to take the brand internationally. Currently they are present extensively in India followed by Sri Lanka and the Middle East and are looking at opportunities in other markets abroad. Apart from the branded segment, the company also supplies yarn, fabric, and garments to other converters within the industry both domestically as well as internationally

According to the [The Economic Times|Economic Times], polyester viscose, derived from crude oil, forms nearly 85% of Siyaram's raw material. In 2014, Siyaram's saw 80% of revenues from fabric sales, 16% from garments, and 4% from yarn. Siyaram's weaving capacity is 8 crore metres; garment capacity is 40 lakh pieces per annum.

Brands under its Umbrella

  • Oxemberg: Formal, semi-formal & casual clothing
  • Siyaram’s shirting : Producer of blended fabrics for Suits and shirts
  • Miniature: Fabric gifts for special occasion
  • Casa Moda: Siyaram’s home furnishing division
  • Little Masters: Student uniforms
  • Unicode: Professional uniforms
  • Zenesis: Fashionable suiting and shirting
  • Moretti: Italian cotton shirting fabric
  • Royale Linen: Linen fabrics for suiting
  • Mistair : ‘Dry-fit’ fabrics for suiting
  • J. Hampstead: Luxury suiting
  • Siyaram’s: Blended fabric for suiting
  • References

    Oxemberg Wikipedia


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