Owl Pharaoh

Background

In 2011, Scott announced Owl Pharaoh as an 11-track extended play, with 2 bonus tracks. This version was to include songs such as "Lights (Love Sick)", "Analogue" and "That B!tch Crazy". However, this was before Scott was scouted by highly acclaimed rappers and record executives T.I. and Kanye West. After working with the two, respectively, and reconstructing the project, Scott then announced Owl Pharaoh would be released the same month as GOOD Music's Cruel Summer (2012). However, that release did not occur. Scott then once again reworked on the project, and set a new date for February 22, 2013. Again, the project was not released.

After creating moderate buzz being named as a part of XXL Magazine's Freshman Class of 2013, Scott set another date for May 21, 2013, while also announcing that it will be for sale on iTunes soon after. He also stated that he might also release it for free prior to that date. Travis Scott has credited Kanye West, T.I. and Bon Iver frontman Justin Vernon for helping him shape the project. For the mixtape Scott collaborated with artists such as Kanye West, T.I., 2 Chainz, Justin Vernon, Wale, Common, Toro y Moi, and Gunplay. The final track listing also revealed features from Theophilus London, A$AP Ferg, James Fauntleroy and Paul Wall. Common and Gunplay would not be featured. MTV revealed that Travis would be dropping the EP free of charge on May 21 and an iTunes release would be cancelled.

Release and promotion

The first song released during its promotion for the mixtape was "Blocka La Flame" featuring Jamaican dancehall recording artist Popcaan. It was released on December 14, 2012. The production was handled by Young Chop, Mike Dean and Scott himself.

The second song released from the mixtape was "Quintana" featuring fellow rapper Wale. It was released on March 22, 2013. The production was handled by Sak Pase, Anthony Kilhoffer and Scott himself. The song was also accompanied with a video, which features Scott burning in a raging fire, wearing a straitjacket.

The third song released from the mixtape, which serviced as the lead single "Upper Echelon" featuring 2 Chainz and Grand Hustle label-head T.I.. The song was released on April 18, 2013 and was officially released on iTunes the next day. On June 16, 2013, the music video was released for "Upper Echelon" featuring T.I. and 2 Chainz. The production was handled by Anthony Kilhoffer, J Gramm and Scott himself.

Critical reception

Owl Pharaoh was met with generally positive reviews from music critics. Ralph Bristout of XXL gave the album an XL, saying "While he’s still finding himself lyrically, his work behind the boards and eagerness to try new things keep this from becoming problematic. Perhaps Owl Pharaoh’s sole drawback is that it still doesn’t quite seem to answer the question 'Who exactly is Travi$ Scott?' Luckily for him, this incredibly cohesive debut is so mesmerizing that everyone should want to find out."

Owl Pharaoh was nominated for Best Mixtape at the 2013 BET Hip Hop Awards. Spin ranked it at number 21, on their list of the "40 Best Hip-Hop Albums of 2013." They commented saying, "The sneering attitude dripping through muffled Auto-Tune and dark streaks of "Uptown" and "Bad Mood Shit On You" are a very distinct brand of dark and twisted, but certainly not a fantasy." XXL named it the fifth best mixtape of 2013. They elaborated saying, "Above all things, the 2013 XXL Freshman’s production skills is on full display, presenting his wide range of sound. Owl Pharaoh is a early sign that the potential for him is monumental."

Track listing

Notes