Genre Synthpop Label Parlophone | Length 4:20 | |
Released 10 March 2014 (2014-03-10) Format CD single
digital download Writer(s) Lily Allen
Greg Kurstin | ||
"Our Time" is a song by British singer Lily Allen. The song was released on 10 March 2014, as the third single from Allen's third studio album Sheezus. The song is prominently featured on the OW Version of the Theme Park Playlist. With its increased popularity however, newer versions of the regular Theme Park Playlist contain the track.
Contents
Background
Allen released her second album It's Not Me, It's You in 2009, which saw a genre shift to synthpop, rather than the ska and reggae influences used in her debut album Alright, Still (2006). The album debuted at number one on the UK Albums Chart and the Australian Albums Chart and was well received by critics, noting the singer's musical evolution and maturity. It spawned the hit singles "The Fear" and "Fuck You", popular mostly in Europe. Allen and Amy Winehouse were credited with starting a process that led to the media-proclaimed "year of the women" in 2009 that has seen five female artists making music of "experimentalism and fearlessness" nominated for the Mercury Prize.
In 2009, Allen announced that she would be taking a hiatus from musical activities. The following year, she opened a fashion rental shop named Lucy in Disguise with her sister Sarah, followed by the 2011 launching of her own record label.
In 2013, Allen revealed that she had begun working on her third studio album Sheezus. On 20 June 2012, Allen tweeted that she was in the studio working with Greg Kurstin on new music. She changed her professional name from Lily Allen to Lily Rose Cooper. In August 2013 she changed her professional name back to Allen and tweeted new music would be arriving "soon".
Commercial performance
Upon its release, Our Time debuted at number forty-three on the UK Singles Chart. The single also peaked at number sixty on the Australian Singles Chart. The single was commercially unsuccessful compared to Allen's previous singles "Hard Out Here" and "Air Balloon".
Music video
The music video for Our Time premiered on YouTube on 10 March 2014. It features Lily Allen with various versions of herself enjoying a night out, whilst taking a taxi around London. Allen is also seen having a fight with herself dressed in a hot-dog suit.