Type Private CEO Dave Long (2010–) Founded 2007 | Industry Fitness Franchise Founder Ellen Latham | |
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Headquarters Boca Raton, Florida, United States Website www.orangetheoryfitness.com Profiles | ||
Orangetheory Fitness is a privately owned fitness franchise based in Boca Raton, Florida. It offers group personal training workouts based on high intensity interval training (HIIT) that blend cardiovascular and strength training. There are locations throughout 45 states and 10 countries, with more than 625 locations currently existing within the United States. Orangetheory Fitness also has locations in Australia, Canada, Colombia, the Dominican Republic, Israel, Japan, Mexico, Peru and the United Kingdom.
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Approach to fitness
The heart-rate-monitored group interval fitness concept is designed to stimulate metabolism, increase energy, and provide group support and accountability. The desired result of the training regimen consists of more energy, visible and lasting toning, and extra calorie burn for up to 36 hours. The science behind this effect is known as excess post-exercise oxygen consumption (EPOC). Personal trainers lead Orangetheory Fitness sessions to bring participants the 60-minute workout that will push them into the EPOC zone. The training is designed to burn between 500-1000 calories per session. Including the afterburn effect, this number can reach up to 900 calories.
History and leadership
Ellen Latham is co-founder and current partner of Orangetheory Fitness. Latham has a bachelor's degree in physical education and a master's degree in exercise physiology from the University of Buffalo. She was awarded Business Woman of the Year in South Florida. She has experience in TV fitness, and has written fitness columns for the Miami Herald and South Florida Sun-Sentinel. Latham held the position of fitness editor for Women’s Fitness magazine, which eventually led to her starting her first group equipment-based Pilates studio in Fort Lauderdale. She designed what she refers to as “The Ultimate Workout,” which ended up being the foundation for what would eventually become Orangetheory Fitness in 2010.
In October 2015, the brand announced two new official spokespeople: Olympian and world-champion track-and-field athlete Lolo Jones, and Baltimore Ravens placekicker Justin Tucker.
Awards and recognition
Orangetheory Fitness was ranked #415 in Inc. magazine's "Fastest-Growing Private Companies" list and #255 in Entrepreneur magazine's 2016 "Franchise 500" list of top franchises in the world.