Trisha Shetty (Editor)

Oral B

Updated on
Edit
Like
Comment
Share on FacebookTweet on TwitterShare on LinkedInShare on Reddit
Product type
  
Oral hygiene

Country
  
United States

Previous owners
  
The Gillette Company

Owner
  
Procter & Gamble

Markets
  
Worldwide

Oral-B

Introduced
  
January 13, 1950; 67 years ago (1950-01-13)

Oral-B is a brand of oral hygiene products, including toothbrushes, toothpastes, electric toothbrushes, mouthwashes and dental floss.

Contents

History

Dr. Robert W. Hutson (1920–2001), a California periodontist, designed and patented a toothbrush in 1950. The application for his "Hutson toothbrush" was filed on January 13, 1950, and U.S. Patent No. 160,604 was granted on October 24 the same year. In 1958, he was granted a new patent for a "mouthbrush" having numerous fine, soft, flat-ended nylon bristles, and a similar appearance to the 1950 design. He claimed in his application that this brush was less abrasive to tooth enamel, better for massaging the gums, and more effective at picking up tooth powder than other brushes available at the time, which had coarse, angle-cut bristles.

He also created the Oral-B brand name. The first product was known as the "Oral-B 60", because it had 60 tufts. Other sizes were made with differing numbers of tufts and corresponding names. Dr. Hutson sold his toothbrush business in the 1960s, and continued his San Jose periodontal practice.

Oral-B became part of the Gillette group in 1984. Braun, also part of the Gillette group at that time, started to use the Oral-B brand for electric toothbrushes. Oral-B has been part of the Procter & Gamble company since 2006. A company representative has stated that the "B" in Oral-B stands for "brush".

Products

Oral-B produces electric toothbrushes and electric toothbrush brush heads, which come in several varieties including "floss action" and "deep sweep" which perform different functions. Brush heads are recommended for replacement every 3 months or sooner.

Innovations

  • 1991: bristles that fade with wear (Indicator toothbrush, Edison Awards winner)
  • 1998: angled bristles (CrossAction toothbrush)
  • References

    Oral-B Wikipedia