Area served Worldwide Headquarters Tel Aviv, Israel Founded 2009 Type of business Private | Website www.optimove.com Founder Pini Yakuel Number of employees 100 (2016) | |
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Industry Customer Retention
Marketing Automation
Software as a Service Key people Pini Yakuel, CEO and Co-founder
Shachar Cohen, Co-founder and Advisor Products Customer Cloud Marketing Profiles | ||
Optimove be a customer retention hero
Optimove is a privately-held company that develops and markets a software as a service (SaaS) software product, also called Optimove, for the automation of personalized customer retention marketing.
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Optimove halloween 2016
Corporate History
Optimove (initially named Mobius Solutions) was founded in 2009 by Pini Yakuel and Shachar Cohen, and released the first version of its software (initially named Customer Value Maximizer) in 2010.
The company is headquartered in Tel Aviv, Israel, with additional offices in London (opened in 2015) and New York City (opened in 2016) and employs more than 100 people.
Optimove partners include IBM, Internet gaming platform provider iSoftBet, India's largest poker site, Adda52.com, binary options trading platform provider, TradoLogic, and social gaming operators Crazy Panda, Jelly Button Games and LuckyFish Games.
In September 2016, Optimove raised its first outside funding, a $20 million round from Israel Growth Partners that valued the company at $100 million.
Software and Technology
Optimove is a SaaS application that implements a systematic approach to planning, executing, measuring and optimizing a company's customer marketing plan with the goal of maximizing customer lifetime value. The software models each customer's behavior and preferences in order to predict which marketing campaigns will be most relevant for each individual.
The marketing channels supported by Optimove include email, SMS, mobile push notification, website/app pop-ups, Facebook Custom Audiences and Google Ads.
The software is based on a combination of technologies, including predictive customer modeling, customer micro-segmentation, multi-channel campaign automation, real-time campaign triggers, and systematic campaign optimization using scientific control methodologies. The application's primary interface is a calendar-based marketing management tool that helps users track and optimize campaigns. Campaigns are analyzed as measurable marketing experiments so that users can determine the financial uplift that each marketing campaign generated.
The Optimove product doesn't collect or use any customer-identifying demographic data, which eases privacy concerns.