Type Private Number of employees 400 (as of July 2015) Founders Pete Koomen, Dan Siroker | Area served Worldwide Founded January 2010 | |
 | ||
Industry Software, Website Optimization Headquarters San Francisco, California Key people Dan Siroker, CEO
Pete Koomen, CTO Profiles | ||
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Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing. Optimizely also enables personalization, which may be used for making data-driven decisions. The personalization capability can be used for serving online advertising. Optimizely's experimentation platform is called Optimizely X, with tools for web experimentation, personalization, recommendations, mobile, full stack and over-the-top content. The optimization is delivered in a software as a service (SaaS) model. The company's headquarters is in San Francisco, California with offices in Amsterdam, Netherlands, Cologne, Germany, and London, United Kingdom.
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History
Optimizely was founded in 2010 by Dan Siroker and Pete Koomen, both formerly of Google. Dan Siroker was a product manager for Google Chrome who also served as the Director of Analytics for the Obama campaign. Pete Koomen was the product manager for Google's App Engine.
Optimizely completed the Y Combinator program in the winter of 2010. In November 2010, Optimizely closed a $1.2 million funding round from angel investors. The company became cash flow positive in 2011. In May 2012, Optimizely announced that it has raised new funding from Battery Ventures, Google Ventures, and InterWest Partners.
In April 2013, Optimizely raised $28 million in Series A round funding. The round was led by Benchmark, with participation from Bain Capital Ventures and Optimizely's existing investors Battery Ventures, InterWest Partners, and Google Ventures. Benchmark's Peter Fenton whose past investments include Yelp and Twitter joined Optimizely's board of directors.
As part of a larger international expansion plan, Optimizely announced in April 2013 the launch of their platform in nine additional languages Danish, Dutch, French, German, Italian, Japanese, Portuguese, Spanish, and Swedish.
In April 2014, the San Francisco Business Times ranked Optimizely as the #1 place to work among medium-sized companies (101-500 employees). On April 17, Optimizely held its first Opticon user conference, where they announced the launch of their new mobile app A/B testing software.
In May 2014, Optimizely raised $57 million in Series B funding. The round was led by Andreessen Horowitz with participation from Benchmark and Bain Capital Ventures. As part of the round, Scott Weiss general partner at Andreessen Horowitz joined Optimizely's board of directors.
In October 2015, released their second product for mobile and website personalization. Also in October, Optimizely raised $58 million in Series C funding, led by Index Ventures, with participation from Andreessen Horowitz, Bain Capital Ventures, Battery Ventures, Benchmark Capital, Citi Ventures, Correlation Ventures, Danhua Capital, Pharus Capital Management, Salesforce Ventures and Tenaya Capital. As part of the round, Ilya Fushman of Index Ventures joined Optimizely's board of directors.
On March 10, 2016 Optimizely announced a 10% reduction in the company's workforce through a layoff of 40 employees.
In September 2016, the company released Optimizely X, with expanded solutions for web experimentation, personalization, recommendations, mobile, full stack and OTT.
Founders
Peter "Pete" Koomen is an American internet entrepreneur who co-founded Optimizely with Dan Siroker, and is the company's current CTO. Prior to Optimizely, Koomen co-founded an educational software startup called CarrotSticks along with Dan Siroker. Koomen is also an angel investor, who contributed to a $3.1 million seed round in March 2015 to Man Crates.
Dan Joseph Siroker (born March 25, 1983) is an American internet entrepreneur who co-founded Optimizely with Koomen, and is the company's current CEO. Siroker is a former Google product manager who was the Director of Analytics for the 2008 Obama campaign before he ventured into entrepreneurship. His first company was a web-based educational platform called CarrotSticks, which he also co-founded with Koomen. In 2012, Siroker was listed in Forbes' annual 30 Under 30 feature.
Koomen and Siroker co-wrote a book on A/B testing called A/B Testing: The Most Powerful Way to Turn Clicks Into Customers.
Conference
Opticon is a user conference organized by Optimizely focused on web experience optimization. The first Opticon conference was held on April 17, 2014 where Optimizely announced their mobile A/B testing product. The second Opticon conference was held on June 17 & 18, 2015 in San Francisco where they announced a new Personalization product and featured Marc Andreessen as the keynote speaker.
Charity work
Following the 2010 Haiti earthquake, Optimizely helped the Clinton Bush Haiti Fund optimize its website resulting in an additional $1 million in contributions.