Released May 12, 2016 Recorded 2016 Length 3:54 | Format Digital download Genre Hip hop
trap Label M.A Music | |
"Ooouuu" (styled as "OOOUUU") is a song by American hip hop recording artist Young M.A. The song was produced by U-Dub (of NY Bangers). It was released as a single on May 12, 2016.
Contents
Background
In an interview with Genius, Young M.A spoke on the creation process behind the song:
When I first heard the beat and wrote to it, I said to myself, “This is one of those records where I just wanna relax.” There’s not too much thinking about the bars or the punchlines, I needed a feel good record. I didn’t have one of those yet, I was putting so much work into my pen. This is a record where I just wanted to be cool on the track. I’m chill, I’m humble a lot, I needed one of those records.
When I went to record the track, I wanted to be drunk while I recorded it. I was really smizz and drizz when I recorded the record so it feels authentic. When I recorded the track I wasn’t going to put it out just yet because I had just released Sleep Walkin and I had a lot of records on there I wanted to do videos for. But something one day just told me that I needed to put this out—nobody told me, just one day I thought this would take me to the next level.
Critical reception
"Ooouuu" was placed at number 11 on Rolling Stone’s "50 Best Songs of 2016" list. Billboard ranked "Ooouuu" at number 16 on their "100 Best Pop Songs of 2016" list. Pitchfork listed "Ooouuu" on their ranking of the 100 best songs of 2016 at number 67. In the annual Village Voice's Pazz & Jop mass critics poll of the year's best in music in 2016, "Ooouuu" was ranked at number 24.
Music video
On May 12, 2016, Young M.A released the music video for "Ooouuu" on her YouTube account, the same day as the release to the song. Since the video was posted, the video surpassed over 100 million views.
Remixes
The official remix to "Ooouuu", features a new opening verse by fellow New York City rapper 50 Cent. In addition, "Ooouuu" was unofficially remixed several times by various American rappers, such as Remy Ma, French Montana, ASAP Ferg, Jadakiss, Nicki Minaj, Meek Mill, Beanie Sigel and The Game, among others.