Type Private company Area served Worldwide Founded 2011 | Industry Publishing Services Touchscreen platform Parent organization Beanstock Media, Inc. | |
 | ||
Headquarters New York City, New York, United States Key people Jason Baptiste
(Chief Executive Officer)
Andres Barreto
(President)
E.J. Kalafarski
(Chief Product Officer)
Rich Bloom
(Chief Operating Officer)
Jared Hand
(Chief Revenue Officer)
Juan Pablo Buritica
(Vice-President for Software Engineering) Founders Jason Baptiste, Andrés Barreto | ||
Elevator pitch onswipe
Onswipe is a New York-based tablet publishing company that creates customized mobile sites for web publishers. The company has raised over $6 million in venture-capital funding.
Contents
History
Before starting Onswipe, Jason L. Baptiste and Andres Barreto, the co-founders of Onswipe, co-founded Cloudomatic, a SaaS app store for businesses acquired by Ambassador (formerly Zferral). They have both remained as advisors since the acquisition.
Baptiste and Barreto founded Onswipe as PadPressed on June 1, 2010. The company’s first prototype launched in July 2010. The company was rebranded as Onswipe in 2011.
In 2011, Onswipe was chosen to be part of the Techstars, a startup incubator that offers seed funding and three months of mentorship for selected firms.
The Onswipe platform launched in June 2011. Also in 2011, Time Inc. named Onswipe one of "10 NYC Startups to Watch”.
In May 2012, the company released Onswipe for iPhone and Onswipe Draft. Onswipe for iPhone enables the delivery of iPhone-optimized touch content. Onswipe Draft is a web-based editor designed for personalizing Onswipe layouts.
In August 2012, Onswipe hired Jared Hand as its first chief revenue officer and Rich Bloom as its first chief operating officer.
On 12 August 2014, Onswipe was acquired by Silicon Valley-based Beanstock Media for a mixture of cash and stock.
Television and media
Onswipe was featured in the Bloomberg TV documentary series called TechStars. Running from September to October 2011, the six-episode series featured the companies from TechStars' New York City program. Onswipe and ten other companies including Nestio, Shelby.tv, and CrowdTwist were filmed in a reality-show style.
Product
Onswipe uses HTML5 to allow publishers to develop mobile content without having to develop native applications.
Onswipe is available for the iPad and other tablets as well as the iPhone. It is a SaaS solution that adds only one line of code to the publisher's existing website, but allows publishers to make changes through its "Draft" functionality. It is 100% ad-driven and costs nothing for publishers to use.
Onswipe has played a role in addressing touch-friendly web-traffic trends. In September 2012, the company released data derived from mobile sites that are powered by Onswipe. The data showed that 98 percent of tablet web-traffic came from iPads. Further statistics from Onswipe have confirmed the prevalence of Apple’s iOS 6 platform.
In June 2013, the company announced it had served over 125 million iOS users in the previous 2 years.