Only (Nicki Minaj song)

Background and release

During an interview with Capital Xtra today in June 2013, Minaj stated that she hoped Drake would be making an appearance on the album continuing to say "We're supposed to meet up this week to get some stuff crack-a-ling in the studio. I think there'll be another feature on the album that will blow people away. I'm super excited about that too, but it's obviously a secret!". On October 26, 2014, Minaj posted the single cover on Instagram, informing that this would be the third single of her upcoming album The Pinkprint. The cover art for the song was an illustration that depicts Minaj in a superhero catsuit, Drake as the pope, and Lil Wayne in a suit and tie. "Only" was released for digital download as the third single from the album on October 28, 2014.

Critical reception

Carolyn Menyes from Music Times gave the song a positive review, saying "With a cool sense of confidence and rhymes that boast of her own sexual and rapping prowess, Minaj is taking the reins, leading into the equally vulgar and explosive rap verses from Drake and Wayne". Brennan Carley from Spin said ""Only" is Nicki at her dirtiest and smartest, rapping with metaphors that'd fly over other rappers' heads while keeping the glint of a knowing wink always in her eye." Miles Raymer from Entertainment Weekly praised Minaj's rap and called it the best part of the song.

Chris Coplan from Consequence of Sound said although it wasn't the strongest effort from the three, the song was "a great display of how their separate and distinct personalities can still play off one another nicely". Drew Millard from Noisey praised Lil Wayne's verse and said "Minaj continues to rap laps around the competition and there's no indication that that's going to change any time soon". Matthew Trammell of The Fader gave the song a negative review, saying Minaj delivers "sleepy lines" and comes off "a bit desperate".

Commercial performance

"Only" debuted at number 54 on the US Billboard Hot 100, and has peaked at number 12 on the chart. On the week ending December 14, 2014 the song rose from number ten to one on the Hot R&B/Hip-Hop Songs chart, giving the artist her fourth number one, in doing so Minaj became the only female rap artist to score four number ones on the chart. Minaj surpassed Missy Elliott who scored three. The song also gave Drake his twelfth number one, Lil Wayne his ninth and Chris Brown his fifth. On August 17, 2015, "Only" was certified 3x Platinum in the United States. As of March 2015, the song has sold 949,500 copies in the United States.

Lyric video

Minaj released a lyric music video for the song in early November 2014, premiering close to the 25th anniversary of the fall of the Berlin Wall, with visualisations inspired by the Nazi Regime and the work of Leni Riefenstahl. There was immediate backlash from fans, calling the video anti-semitic and insensitive. Many fans expressed their outrage on social media websites like Twitter and Tumblr.

Buzzfeed detailed the video, created by Jeff Osborne: "Nicki is depicted as a powerful military leader in charge of an army that look suspiciously like a bunch SS officers. Red flags that feature a distorted, swastika-looking version of her initials are featured throughout the video. There’s a Nuremberg-esque parking lot for her tanks. And her soldiers are shown wearing Nazi-esque armbands." Osborne was inspired by conspiracy theorist Alex Jones in his creation of the video. Gawker pointed out that although Nicki Minaj is not the first entertainer to derive inspiration from Nazi imagery, "generally artists have refrained from using comparisons to Hitler's regime as a compliment." Guest-rapper Drake, who is Jewish, was also criticized for his involvement in the video.

Minaj later issued a statement on the video via her Twitter account, "I didn't come up with the concept, but I'm very sorry and take full responsibility if it has offended anyone. I'd never condone Nazism in my art," also citing that her producer is Jewish. The artist behind the video, Jeff Osborne, refused to apologize for the video, confirming that the imagery used was indeed inspired by Nazism: "...if my work is misinterpreted because it’s not a sappy tearjerker, sorry I’m not sorry." Neither Minaj nor Osborne responded to criticism that the video was released on the anniversary of the Kristallnacht. Minaj tweeted that Osborne was influenced by the Metalocalypse Dethklok music video for "The Gears" as well as Sin City when creating the music video. Brandon Small, creator of Metalocalypse responded to the comparison, stating that "They seem to be confused about art" before deconstructing the meaning behind both videos. He also added that he does not believe Minaj had poor intentions.

Music video

The accompanying music video for "Only", which was directed by Hannah Lux Davis, premiered on December 12, 2014. The video opens with an injured man lying on the floor in what appears to be a chamber. He is then taken to room were many other tortured men are tied up in a room. The video then cuts to Minaj who is wearing black-feathered lingerie. She raps wearing a sheer getup and sky-high platform heels. Minaj and Drake standing side by side while Nicki dons what looks like a black lace wedding veil. Minaj, Wayne, and Drake stand in a run-down dungeon as Minaj continues to sing.

The music video for "Only" was awarded with the Coca-Cola Viewers' Choice Awards for Best Video at the 2015 BET Awards. This was an award in which fans voted online.

Live performances

On December 6, 2014, Minaj first performed the song on Saturday Night Live. The rapper also performed the song during The Pinkprint Tour. On May 30, 2015, she also performed the song on the iHeartRadio Summer Pool Party 2015 in Las Vegas.

Certifications

Since May 2013 RIAA certifications for digital singles include on-demand audio and/or video song streams in addition to downloads.