Nationality American Name Oliver Luckett | Education BA | |
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Occupation Businessperson, art collector Known for Founding or co-founding the companies iBlast, Revver, DigiSynd and theAudience | ||
Oliver luckett of theaudience speaks with jwt s bob jeffrey worldmakers
Oliver Luckett is an American businessman and art collector. He is the founder of iBlast, Revver, DigiSynd and theAudience.
Contents
- Oliver luckett of theaudience speaks with jwt s bob jeffrey worldmakers
- Rewiring the power of celebrity oliver luckett and brodie smith
- Early life
- Companies during the 2000s
- theAudience
- Media
- Personal life
- References
Rewiring the power of celebrity oliver luckett and brodie smith
Early life
Born in 1974, Luckett was raised in Mississippi by his mother and father. His father co-owns the Ground Zero blues club with actor Morgan Freeman. While in high-school he learned microbiology and computer coding and received a bachelor's degree in French literature from Vanderbilt University.
Companies during the 2000s
In 1999 Luckett cofounded the firm iBlast Networks with former FOX syndication president Michael Lambert and former head of Universal Studios Ken Solomon, and following its founding Luckett served as the company's Chief Technology Officer. In 2005 Luckett cofounded the firm Revver, which was the first company to attach advertisements to amateur and professional Internet videos, providing the video makers with a percentage of the ad revenue. He cofounded the company with Freenet developer Ian Clarke and Steven Starr. He then founded DigiSynd, a company that outsourced packaging, syndication and marketing for digital studios and other content creators. The company was purchased by The Walt Disney Company in 2008. Disney made the decision to create a sequel for Finding Nemo after finding the move liked fan page on Facebook was the film’s character Dory.
theAudience
Luckett is the cofounder and CEO of theAudience, a social media publishing firm. The idea for the company was developed at a dinner between Luckett and William Morris Endeavor CEO Ari Emanuel. theAudience develops and publishes content across multiple social media platforms. William Morris Endeavor was one of the initial investors in the firm, in addition to City National Bank, and Napster founder Sean Parker. theAudience works with its clients to develop social content and publishing strategies. Content published by theAudience is seen by about one billion social media users per month.
Media
As founder of theAudience, Luckett has appeared on broadcast television shows including Frontline Magazine, in addition to print publications. Luckett has explained that due to a consumer's initial decision to follow a property or individual, using social media to funnel viewership to websites or promotional videos becomes a path of less resistance than more traditional methods of attracting viewers. Some of Luckett's work with clients has been written about by national newspapers, such as his work with Richard Simmons and Steve Aoki. He has also been an advocate for movie studios to pay actors for their marketing commitments to the films they appear in, as well as philanthropic aspects of social media on Bloomberg Television such as American Express' latest documentary Spent.
Personal life
Luckett is a collector of art, including items from Iceland.