Old Strathcona

Provincial historic area

In 2007, Old Strathcona was named Alberta's second Provincial Historic Area. The district comprises an area of five city blocks from 85 Avenue south to 80 Avenue and from 102 Street west to 106 street.

Business revitalization zone

The Old Strathcona and Area Business Revitalization Zone (BRZ) is a roughly cross-shaped business revitalization zone, extending along Whyte Avenue from just west of 109 Street in the west, to just east of 99 Street in the east, and along Gateway Boulevard from 86 Avenue in the north to University Avenue in the south.

History

Old Strathcona was once a municipality separate from Edmonton, achieving town status in 1899 and city status in 1907. The City of Strathcona amalgamated with Edmonton in 1912. A large part of the popularity of Whyte Avenue is due to the historical character of its buildings, many of which are one hundred years old. The oldest building is the Strathcona Hotel, built by the railway when it arrived in 1891. Early construction used mostly wood, but this changed in 1902 when the Town of Strathcona passed a bylaw requiring the building of brick buildings in the downtown core to prevent the outbreak of a major fire. Much of the current brick buildings were erected during the 1910–1912 boom that brought thousands of settlers to the Edmonton area from eastern Canada, Britain and continental Europe, U.S. and other parts of the world. Whyte Avenue in the early 1890s was dominated by primitive shack homes and quickly-built pioneer stores, some so primitive, they were built of logs. Within a few years these early structures were replaced by more substantial woodframe two-storey buildings or, in the case of the Ross Block, by a brick building even before the town's anti-fire bylaw.

In 2005, Edmonton City Council sent a letter to the Province of Alberta requesting heritage status for the area, and the new status of Provincial Heritage Area in 2007.

Historic buildings and government recognition

Old Strathcona is Alberta's second Provincial Historic Area (downtown Fort Macleod being the first), and contains a number of historic buildings.

The designation as a Provincial Historic Area applies to roughly 5 square blocks that formed the commercial hub of the former city of Strathcona. It runs from 85 Avenue south to 80 Avenue and from 102 Street west to 106 Street. Within this area are many of the most significant buildings built during Strathcona's early boom from the arrival of the Calgary and Edmonton Railway in 1891 to the Edmonton real estate crash of 1913–14. Heritage buildings within this area include the Strathcona Hotel, the Gainers Block, the Orange Hall, the Canadian Pacific Railway Station, the South Side Post Office, the Douglas Block, the Princess Theatre, the Strathcona Public Library, the Connaught Armoury, and Old Scona Academic High School.

Outside of the Provincial Heritage Area in the wider Old Strathcona area are several non-commercial buildings that are also protected as heritage buildings including churches and residences. Within the Edmonton-Strathcona provincial electoral district, which covers most of the former City of Strathcona, there are 18 Provincial Historic Resources and 11 Registered Historic Resources recognized by the Government of Alberta, and 14 Municipal Restoric Resources recognized by the City of Edmonton (some buildings are on both registers).

Present day

After amalgamation of the cities of Strathcona and Edmonton, Strathcona went into an economic slump and little re-development occurred, allowing many of area's old buildings to continue to the present day. In the 1970s, Edmonton city council bought many properties along 104 Street in preparation for a freeway through the historic area. A "Save-the-district" movement emerged and the plan was abandoned. Old Strathcona then became more Bohemian in tone, as well as performing its historic purpose of supplying goods and services to local residents, students at nearby University of Alberta, and residents of the nearby County of Strathcona whose county offices would first be located in Old Strathcona

The Strathcona Hotel, the first building built after the arrival of the railway that had established the hamlet of South Edmonton in 1891 (leading to the town and city of Strathcona) has been in operation ever since (excepting the period of Prohibition, 1916-1923), and other bars were never absent from the district. However, in the 1990s, many new bars were established in Whyte Avenue buildings that had previously held offices and shops. The area's night-time ambiance began to change dramatically. The area has attracted media attention over the years for its revelry.

Over time, the area has become the premier entertainment strip in Edmonton and is the locale for events such as the Edmonton International Fringe Festival. Although it has lacked alternative music venues since the 1990s heyday, there is a strong revival of music venues on Whyte Avenue with several offering live entertainment for various genres. The primary location for clubs and nightlife is on Whyte Avenue between 99 and 109 Streets, with the majority of clubs directly on Whyte Avenue or on adjacent side streets.

Whyte Avenue arguably remains the centre of Edmonton's alternative lifestyles, containing various independent clothing and other types of shops catering to a variety of alternative subcultures (ranging from hippie to raver to goth etc.). Clothing is the fastest growing business trend in the area, with retailers all along the avenue. Old Strathcona was a bastion of small, local and independent business.

There are a number of restaurants in this area, many locally owned. Several of the bars also have kitchens. In total, there are almost 100 places to eat in Old Strathcona.

Theatre

Old Strathcona is home to a vibrant independent theatre scene, with nine theatre companies operating out of several buildings in the neighbourhood, including the Varscona Theatre, ATB Financial Arts Barns, The Walterdale Playhouse and Catalyst Theatre. The Varscona Theatre alone is home to five award-winning companies: Shadow Theatre, Teatro la Quindicina, the variety show Oh Susanna! and improvisation troupes Die-Nasty and Rapid Fire Theatre. Every August, Old Strathcona plays host to the Edmonton International Fringe Festival, the largest and oldest Fringe Theatre event in North America. Edmonton historian Lawrence Herzog has called the diversity of material being produced in the Old Strathcona Theatre District "wide and astonishing."

Cinema

Old Strathcona is also known for its art house theatres, The Princess Theatre and the Garneau Theatre. In 2011, Edmonton's Metro Cinema Society took over management of the Garneau Theatre, while The Princess continued to be operated by Magic Lantern Theatres.

Events

Old Strathcona celebrates all year long. January brings Ice on Whyte, a sculpting competition and outdoor ice playground. June features Improvaganza, an invitational international improv festival, hosted by Rapid Fire Theatre. July is the busiest of all, starting with the Silly Summer Parade on July 1. In mid July, the Whyte Avenue ArtWalk puts more than 230 working artists on the sidewalks of Old Strathcona, and on the final Sunday of Artwalk, Whyte Avenue closes the entire street for a massive Street Sale. In August, the Edmonton International Fringe Festival welcomes hundreds of thousands of theatre goers and festival patrons. The fall brings the Chante Festival and many events during the Edmonton Halloween festival.

Old Strathcona has a year round farmers' market that requires all vendors to be primary producers. Edmonton's market garden industry finds an average of 10,000 customers every Saturday.

Blue Mile

The Blue Mile or the Copper Kilometre is the name given by the local media to the Old Strathcona District's Whyte Avenue located on the southside of Edmonton, Alberta, Canada during the Edmonton Oilers 2006 Stanley Cup playoff run, since it closely resembled the events which took place on the Red Mile in Calgary two years prior.

Following the Edmonton Oilers upset victory over the Detroit Red Wings in the first round of the 2006 playoffs, several thousand Oiler fans flocked to Whyte Avenue and turned the district into a hockey party strip, as Oiler fans walked the streets cheering, chanting, high-fiving, horn-honking, and flag-waving for their team. Others surfed the crowd in a grocery-shopping cart, and still others climbed trees and traffic lights.

Whyte Avenue in Edmonton gained national attention for its level of violence in May 2006. The arrests at the Blue Mile are estimated at least 350 people through the Oilers Stanley Cup playoff run, including breaching the public peace, assaults, impaired driving, mischief, and alcohol-related offences. This rowdy behaviour led the mayor of Edmonton, Stephen Mandel, to threaten to close down the strip: "I hope this doesn't come down to having to shut down Whyte completely ... but this will not be tolerated going into the final series."

Whyte Avenue

Whyte (82) Avenue is an arterial road in south-central Edmonton, Alberta, Canada. It became the main street of the City of Strathcona as it formed, and now runs through Old Strathcona. It was named in 1891 after Sir William Whyte, who was superintendent of the CPR's western division from 1886 to 1897 and was knighted by King George V in 1911.

Neighbourhoods

List of neighbourhoods Whyte (82) Avenue runs through, in order from west to east:

Interchanges and intersections

This is a list of major intersections, starting at the west end of Whyte Avenue.