Rahul Sharma (Editor)

Oettinger Brauerei

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Opened
  
1333

Founded
  
1731

Website
  
www.oettinger-bier.de

Number of employees
  
1,100

Oettinger Brauerei httpswwwoettingerbierdeincludesgfxlogooe

Type
  
Gesellschaft mit beschränkter Haftung

Location
  
Oettingen in Bayern, Germany

Annual production volume
  
5.39 million hectolitres (4,590,000 US bbl) in 2015

Owned by
  
Dirk Kollmar, Kurt Meyer, Michael Mayer

Headquarters
  
Oettingen in Bayern, Germany

Profiles

Oettinger brauerei vollgutlager der oettinger brauerei


Oettinger Brauerei is a brewery group in Germany. Oettinger has been Germany's best selling beer brand since 2004 (when it superseded Krombacher) with an annual output of 6.21 million hectolitres (5,290,000 US bbl) in 2011.

Contents

Oettinger's headquarters are in Oettingen in Bayern but there are also breweries in Gotha, Mönchengladbach and Braunschweig.

Oettinger brauerei deutschlands nr 1


Cheap beer

Oettinger sells large amounts of beer for the lowest possible price. Oettinger bought the brewery producing "5,0 Original" beer in Braunschweig, a competitor in the same market segment. Oettinger is rarely found on tap in pubs and bars – most of it is sold bottled in supermarkets.

It is also exported – in Australia it is directly imported by the large Woolworths Liquor Group chain of liquor outlets where it is sold in 330 mL bottles, as well as 500 mL cans.

Oettinger uses several ways to keep beer prices low:

  • Oettinger does not advertise.
  • Oettinger does not involve any intermediaries; brewery-owned trucks deliver directly to stores.
  • The brewing process is highly automated and uses few employees to brew vast amounts of beer.
  • The low price has made this beer brand the most successful one in Germany with an output of 6.21 million hectolitres (5,290,000 US bbl) in 2011.

    In Italy "Oettinger super forte" is sold; a beer providing 8.9% alcohol by volume.

    History

    The "Fürstliche Brauhaus zu Oettingen" (Prince's brewhouse at Oettingen) was bought in 1956 by the Kollmar family (Ingrid Kollmar 64.5%, Günther Kollmar 11.1% and Dirk Kollmar 24.4%) and renamed "Oettinger Brauerei GmbH". Günther Kollmar still manages the company.

    Oettinger Group claims that its beer is brewed in accordance with the Reinheitsgebot.

    References

    Oettinger Brauerei Wikipedia