Type Subsidiary Area served Latin America Headquarters Monterrey, Mexico Number of locations 14,000 | Industry Convenience stores Website www.oxxo.com Founded 1977, Monterrey, Mexico Parent organization FEMSA | |
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CEO Eduardo Padilla Silva (2004–) Subsidiaries Gorditas Doña Tota, Oxxo Express, S.a. De C.v Profiles | ||
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OXXO is a chain of convenience stores from Mexico, with over 14,000 stores across Latin America. It is the largest chain of this kind of store in Mexico. Its headquarters are in Monterrey, Nuevo León.
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It is wholly owned by the beverage company FEMSA (Fomento Económico Mexicano).
OXXO was founded in Monterrey in 1977, following a FEMSA marketing plan to use company-owned stores to promote and market the Cerveceria Cuauhtémoc beer brands. This distribution method bypassed the traditional Mexican network of local wholesalers (depósito de cerveza) selling beer via local supermarkets and small stores (tiendas and miscelaneas). In the first stores, the only products sold were beer, snacks and cigars. The success of the stores was such that the project kept growing and OXXO built new locations rapidly, becoming an ubiquitous presence in Mexican cities and towns.
The first official OXXO store was opened in 1978 in Monterrey. OXXO stores then spread to Chihuahua, Hermosillo and Nuevo Laredo. Throughout the eighties, OXXO gained fame around the cities where it was established. In 1998, the 1000th store was opened. On July 6, 2011 was announced the opening of the 9000th store, established in Oaxaca. With Mexico liberalizing it's oil and gas market, OXXO has started to open gas stations as well with the first gas station opened in San Pedro Garza Garcia. Oxxo Gas aims to rebrand 49 additional stations this year, mostly in Monterrey, that are currently operating under the Pemex name.