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History
Jenna Arnold and Greg Segal co-founded ORGANIZE in late 2013 after Segal's father, Rick Segal, was forced to wait five years to undergo a heart transplant. ORGANIZE was launched at Summit Series in Eden, Utah with a focus on creating new technology systems and marketing channels to increase the number of organ transplants every year in the US.
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Mission
ORGANIZE is a GuideStar GoldStar non-profit focused on promoting organ donation. ORGANIZE built and operates the U.S. Central Organ Donor Registry, coordinating organ donor registration across almost all U.S. states, with the goal of making organ donor registration a more seamless process. The non-profit states its ultimate goal is to “put itself out of business” within five years by sufficiently increasing the supply of donated hearts, lungs and pancreases to outstrip the demand for them.
Awards & Recognition
ORGANIZE’s co-founders were named in INC Magazine’s “35 Under 35” in 2014 and each honored as a TRIBECA Disruptive Innovation Fellow. ORGANIZE was also named one of O Magazine’s “Health Breakthroughs of 2014" and FastCompany called it “the startup to end the organ shortage.” In 2014, ORGANIZE won the $1 million 1st Prize in the Verizon Powerful Answers Award, and also received an Innovator in Residence position in the Secretary's Office at the U.S. Department of Health and Human Services. On August 14, 2015, ORGANIZE was honored during the pre-game ceremony at Fenway Park for a baseball game between the Boston Red Sox and the Seattle Mariners, and co-founder Greg Segal's father, a heart transplant recipient, threw out the game's Ceremonial First Pitch.