ORC International

Updated on Oct 27, 2023

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Industry Market research Headquarters New Jersey, United States Founded 1938		Website orcinternational.com Founder Claude E. Robinson Type of business Privately owned

Key people Simon Kooyman (Chief Executive Officer) Subsidiaries Engine Group, ORC Holdings Ltd Profiles LinkedIn Facebook Twitter YouTube

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ORC International is a market-research agency with 16 offices around the world. The firm is part of Lake Capital. ORC International's company headquarters are in Princeton, New Jersey.

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History

Since the firm's founding in 1938, ORC International (formerly Opinion Research Corporation) has innovatively built a continual expansion of methods, business issues, and industry expertise, technologies, capabilities, and insights. The firm is privately held company with a rich history of growth both organically and through acquisition.

Milestones:

1938- founded by Dr. Claude Robinson, pioneering figure in market research and original director of the Gallup Poll

1945- conducts first-ever employee research program for General Motors

1964- launches first ever CARAVAN omnibus survey- today, it is still the longest running omnibus service in the US

1975- joins the Council of American Survey Research as a founding member

1992-1993- expands presence in UK with acquisition of Research by Telephone and Gordon Simmons Research

2007- forms partnership with CNN on the CNN|ORC Poll; expands to Asia Pacific with acquisition of NWC Research in Melbourne, Australia

2011- formally changes corporate name worldwide to ORC International; returns to independent status under Lake Capital

2013- acquires Cincinnati-based firm, MRSI

2014- Lake Capital acquire Engine Group; ORC International formally joins Engine Group

References

ORC International Wikipedia

(Text) CC BY-SA

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Contents

Orc international corporate video

History

References