OPAP

History

In the 1950's an effort to upgrade Greek sport and improve its infrastructure began. In this framework, the General Secretariat for Sports (Greek: Γ.Γ.Α) was established in 1957. In order to secure funding, the idea to utilize revenue from football prognostics - following the example of other European countries - came to fruition. With this aim, OPAP was established in 1958 as a private legal entity under the umbrella of the General Secretariat for Sport. At the same time of its establishment, a Royal Decree institutionalized the first game OPAP introduced named PRO-PO (the Greek Acronym for Football Prognostics) which was organised along the lines of Italy's Toto Calcio. PRO-PO was launched in March 1959, a few months before the introduction of the Football League First Division and part of its revenues contributed to funding the newly created division. Initially there were no exclusive agencies and games players at partner corner-shops/kiosks, dairies, e.t.c while geographically the game was limited to Athens, Thessaloniki and Piraeus. From March, the establishment of agencies gradually began in large regional cities.

The early years

PRO-PO enjoyed success from the start. In part this was due to strong advertising campaigns. In the 1960's the game saw various improvements such as the paying out winnings for slips with 11 correct predictions. OPAP was present in 70 cities and in 1966 it had reached 795 agencies. At the same time, it moves its headquarters to Panepistimiou Street, opposite the National Library. In March 1965, OPAP launched its second game, named "6 from 36", an adaptation of a similar German game, the establishment of which was provided in the same royal decree as PRO-PO. There were 36 games on each slip and players had to predict 6 that would result in a draw with the most goals scored. The game was initially met with approval but its slips dropped quickly resulting in the game being stopped in April 1966. This resulted in PRO-PO being the only game for decades to come.

Dictatorship era

During the military junta period, OPAP experienced impressive growth, helped by the promotion of sport by the dictatorial regime. Agencies shot up to 2,000 from 900 and in 1974 revenues amounted to 1.3 billion drachma, up from 176 million drachma in 1966. The increase in agency profit margins, from 5% to 10%, contributed to this expansion as did the introduction of group systems and the valuable gifts that were drawn (cars, trips etc.) since 1965.

Political changeover

After the end of the dictatorship, the impressive growth of OPAP continued. In 1981 agencies amounted to 2,952 and revenue stood at 7.3 billion drachma. At the same time, the management of its sponsorship became more transparent and was subject to parliamentary scrutiny. OPAP funds contributed to the creation of hundreds of stadiums, closed gymnasiums and other sporting cites throughout the country, while its sponsorship were no longer limited to sport but extended to culture too. At the end of the decade, agencies had reached 4,000 in number and two more games were introduced, LOTTO and PROTO, the conduct of which led to the significant upgrading of the Organization's computerization.

Listing in the stock exchange

The organization's growth continued at high rates on the next decade. It was characterized by the launch and operation of many new games, starting with LOTTO in 1990 and PROTO in 1992; and followed by PROPOGOAL in 1996 and TZOKER in 1997. Besides, 2000 was an important year in OPAP's history as Pame Stoixima, the first legal sports betting game, was launched in Greece. This game would quickly turn into OPAP's most profitable product. In 1999, OPAP turned into a Societe Anonyme, under the name OPAP S.A. and the duration of this legal entity form was set at 100 years. In 2001 OPAP got listed in the Athens Stock Exchange through a law, according to which, the State could dispense up to 49% of the company's share capital to investors. Initially 5% of the total stock was dispense and the State proceeded with more stock pack sakes in 2002, 2003 and 2005, with its stake being reduced at 33,6%. In 2003, following a bilateral agreement between the Greek State and the Republic of Cyprus, OPAP S.A. established OPAP Cyprus Ltd, which is primary responsible for the organization, conduct and marketing of the company's games in Cyprus.

Privatization

On 11 October 2013, the State sold its remaining stake in the organization (33% of the share capital) to investment scheme Emma Delta which paid 622 million EUR to the former major shareholder, Hellenic Republic Asset Development Fund (HRADF), for the acquisition of this stake.

Hellenic Lotteries

In July 2013, the HRADF and Hellenic Lotteries S.A. signed a concession agreement for the exclusive right to operate the Hellenic Republic's State Lotteries for a period of 12 years. Hellenic Lotteries S.A. is a consortium of OPAP Investment Limited (67%), Intralot Lotteries Limited (16.5%) and Scientific Games (16.5%). The total value of the financial consideration for the Hellenic Republic included the upfront fee of 190 million euros in cash and a guaranteed minimum income of 580 million euros (over a 12 year period).

Horse Races S.A.

In November 2015, OPAP subsidiary, Horse Races S.A. acquired the 20-year horse-race betting licence from HRADF, at the price of 40 million euros. Betting on horse racing in Greece had been run by state-owned group ODIE. The first Greek races organised by OPAP subsidiary Horse Races S.A. were held in the town of Markopoulo Attica, on Friday January 22, 2016. On 26 November 2016, PMU and Hellas Horse Races S.A. announced the launch of a partnership to make common pool betting on French races available to Greek punters. Horse Races S.A. also provides betting on British and S. African horse racing.

OPAP's games

OPAP runs the following games:

In April 2015 the company launched opapp, its first application for smartphones

The first PRO-PO slip

The first PRO-PO slip was launched on 1 March 1959 and included 12 matches, as well as two substitutes, the results of which would be effective, only in case of postponement or cancellation of one or more of the 12 matches. Matches were chosen from the final round of the Hellenic Championship of 1959, the second division of the Athens Union of Football Clubs, the Piraeus Union of Football Clubs and the Macedonia Union of Football Clubs, as well as from the Italian championship. 213,670 columns were completed and there was only one winner who managed to achieve 12 correct forecasts. This was Nikos Passaris, a resident of Athens, who won 228,360 Drachmas, an exceptionally high amount for that time. There were also 48 players with 11 correct forecasts, who shared the amount of 6,750.50 Drachmas.

Subsidiaries

OPAP has five subsidiaries: OPAP Cyprus Ltd, that operates lottery agencies in Cyprus; OPAP SPORTS Ltd (f/k/a OPAP Glory and Glory Sports Betting) that operates sports betting agencies in Cyprus; OPAP International Ltd, OPAP Investment Ltd and OPAP Services S.A.

Criticism

Involvement in Stanleybet shutdown

In November 2008, the government of Greece shut down the Greek operations of Liverpool-based Stanleybet International, a European gambling company. Stanleybet had recently opened two offices in Greece and was to be a major competitor to OPAP. The government acted on OPAP's public complaints and raided Stanleybet offices on November 7, 2008, confiscating their assets.

One of the complaints expressed by protests during the 2008 Greek riots was the government's fast action in acting on behalf of OPAP to remove competition, whereas for issues affecting public safety or the rights of the people the government has been popularly thought to be slow-acting.