Status Active Venue Messezentrum Inaugurated 1950 | Attendance 79,200 (2011) | |
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Spielwarenmesse is the largest international trade fair for toys and games hold annually since 1949. Only trade visitors associated with the toy business, journalists and invited guests are admitted. Each year during the course of the event which is held for six days, about 2,700 exhibitors from about 60 countries present their products. In 2011, 79,000 trade visitors and purchasers came for the fair, 54% of them were international visitors. The fair is organized by Spielwarenmesse eG, a marketing and trade fair service provider, based in Nuremberg, Germany.
Contents
Range of products
Every year, about one million products are displayed on the fair, including approximately 70,000 new products. On the fair, they are presented in twelve different product groups. These are, as of the 2011 fair:
ToyInnovation/ToyAward
The awarded products stand out due to their degree of innovation, product concept, creativity and playing idea. A jury of industry experts determines the winners in five categories (as of Spielwarenmesse International Toy Fair 2011):
Global Toy Conference
The Global Toy Conference takes place on the last day of the fair and deals with issues concerning the future of the toy trade and industry, e.g. sustainability, toy safety, online marketing and successful selling on the Internet.