The 17th annual Nuestra Belleza México pageant, was held at the Auditorio Parque Las Maravillas in Saltillo, Coahuila, Mexico on September 25, 2010. The State of Jalisco, won for the third consecutive year with Karin Ontiveros, who later competed in Miss Universe 2011 in Brazil. Ontiveros was crowned by outgoing Nuestra Belleza México titleholder and Miss Universe 2010 Ximena Navarrete. She was the fourth Jalisciense to win this Title. Thirty-one contestants of the Mexican Republic competed for the national title.
The Nuestra Belleza Mundo México title was won by Cynthia de la Vega from Nuevo León, and she would compete in Miss World 2011 in United Kingdom. De la Vega was crowned by outgoing Nuestra Belleza Mundo México titleholder Anabel Solís. She was the third Neoleonesa to win this title, but she was dethroned 10 months later on July 29, 2011.
The Nuestra Belleza Internacional México title was won by Gabriela Palacio from Aguascalientes, who later competed in Miss International 2010 in China. Palacio was crowned by Miss International 2009 Anagabriela Espinoza after the show. On August 3, 2011 was announced that she would take the Nuestra Belleza Mundo México 2010 title and so she competed in Miss World 2011 in United Kingdom. She was the first Hidrocálida to win both Titles.
Karen Higuera from Baja California Sur was designated by the Nuestra Belleza México Organization as Nuestra Belleza Internacional México 2011 and later competed in Miss International 2011 in China. She was the first Sudcaliforniana to win this title.
The Recognition "Corona al Mérito 2010" was for Anagabriela Espinoza, Nuestra Belleza Mundo México 2007, Semi-finalist in Miss World 2008 and Miss International 2009.
The Preliminary Competition was held at the Auditorio of Parque Las Maravillas in Saltillo, Coahuila, Mexico a few days before to Final Competition. Prior to the final telecast, all contestants competed in swimsuit and evening gown as part of the selection for the others top 10 finalists who were revealed during the beginning of the two-hour live telecast of the Nuestra Belleza México 2010 Pageant live on Televisa on Saturday, September 25.
That night also took out the National Costume competition in which winning the representative from Sinaloa, Tiaré Oliva with "La Catrina". This costume was worn by the winner of Nuestra Belleza Mexico 2010 in Miss Universe 2011 winning the second place.
The Preliminary Competition was hosted by Alma Saint Martín and Patricio Cabezut.
They were the same judges at the Preliminary and Final Competition.
Alberto Rodríguez – Fashion Designer
Alfonso Waithsman – Makeup Artist
Lissete Trapuad – Modeling Director & Director of RP
Celina Del Villar – Model
Jorge Aravena – Actor
Tony Dalton – Actor
Perla Beltrán – Nuestra Belleza Mundo México 2008
Elsa Burgos – Miss Costa Maya International 2002 & Television Hostess
Miguel Ángel Fox – Television Producer
Opening Number: "Nuestro México" by Contestants and "I Like It" by Enrique Iglesias ft. Pitbull
Swimsuit Competition: "Mi Niña Bonita", "Tu Angelito" by Chino & Nacho
Evening Gown Competition: "Cuando Me Enamoro" by Enrique Iglesias ft. Juan Luis Guerra
Crowning Moment: "Nuestra Belleza" (Official Theme)
Querétaro – Natasha Kaufmann was the winner of Nuestra Belleza Querétaro 2010. The Suplente/1st Runner-up, María Perusquía was who represented Querétaro in Nuestra Belleza México 2010. Natasha Kaufmann quit the state crown for school reasons, as the University where she studies, didn't give away the opportunity to participate in the national pageant, which is why she was forced to resign.
Tamaulipas – Cecilia Ortíz was the winner of Nuestra Belleza Tamaulipas 2010. The Suplente/1st Runner-up, Claudia González was who represented Tamaulipas in Nuestra Belleza México 2010. Cecilia Ortíz quit the state crown for health problems that prevent her from participating in national competition.
Aguascalientes – Gabriela Palacio
Jalisco – Eunice Sánchez
San Luis Potosí – Paola Lastras
Sonora – Jessica Lerma
Last competed in 2008:
Tabasco
Colima – Geraldine Valencia since the early days of concentration she began to feel unwell, so she decided to retire from competition before health was affected differently.
Estado de México
Quintana Roo
Tlaxcala
Hidalgo
Jalisco won the Nuestra Belleza México title for the fourth time and for third consecutive year (before 2000, 2008 and 2009).
This year the crown of Nuestra Belleza México suffers his sixth change, this new model would continue only this year.
Nuevo León won the Nuestra Belleza Mundo México title for the third time (before 1995 and 2007).
This year the crown of Nuestra Belleza Mundo México suffers his third change, this new model would continue only this year.
Aguascalientes won the Nuestra Belleza Internacional México title for the first time and was The Suplente/1st Runner-up for the second time (before 1994) .
This year the crown of Nuestra Belleza Internacional México suffers his first change, this new model would continue only this year.
Baja California Sur was appointed as Nuestra Belleza Internacional México for the first time.
For the third time a Titleholder was dethroned to the title (Cynthia de la Vega, Nuestra Belleza Mundo México 2010).
For the third time a Titleholders resigned to the title (Natasha Kaufmann, Nuestra Belleza Querétaro 2004 and Cecilia Ortíz Nuestra Belleza Tamaulipas 2010).
For the first time in this pageant were together Miss Universe 2010 and Miss International 2009, both Mexicans.
Tabasco return to competition after two years (2008).
Jalisco was placed for the seventh consecutive year in the Top 5.
Jalisco and Nuevo León were placed for the eighth consecutive year.
Sonora was placed for the fifth consecutive year.
Aguascalientes and Sinaloa were placed for the third consecutive year.
Coahuila, Distrito Federal and Yucatán were placed for the second consecutive year.
Michoacán returned to making calls to the semi-finals after four years (2006), Morelos, Tamaulipas and Veracruz after three years (2007) and Baja California Sur after two years (2008).
States that were called to the semi-finals last year and this year failed to qualify were Baja California, Chiapas, Chihuahua, Estado de México, Querétaro and Zacatecas.
Distrito Federal won Personality Fraiche Award for the first time.
Jalisco won Miss Talent for the second time (before 2006), Steps to Fame Award for the first time, and Fuller Beauty Queen for the third consecutive year (after 2008 and 2009).
Morelos won Miss Sports for the first time.
Sinaloa won Best National Costume for the third time (before 2004 and 2003).
Sonora won Miss Top Model for the first time.
Tamaulipas won the Academic Award for the first time.
Yucatán won Contestants' Choice for the first time.
The host delegate, Cecilia Flores from Coahuila, won fourth place.
For fifth time Ernesto Laguardia hosted Nuestra Belleza México, and for second time with Marisol González and Alma San Martín.
Baja California Sur (Karen Higuera) is the higher delegate in this edition (1.82 m).
Puebla (Ana Laura Gallardo) is the lower delegate in this edition (1.68 m).
Delegates from Campeche, Colima, Distrito Federal, Guerrero, Nayarit, Morelos, Puebla, Tabasco and Zacatecas were elected by designation.
